# Hermoso — About

> Machine-readable twin of https://hermoso.ai/about. Generated from the shipped page — do not edit by hand.
> Full agent guide: https://hermoso.ai/llms.txt · MCP: https://app.hermoso.ai/mcp

About

# What Hermoso is, and who it is for.

Hermoso is an AI marketing studio you can drive from an AI agent. It does four jobs that most tools
keep separate: it researches the ads already running and winning in a market, it generates finished
on-brand image and video ads, it publishes and schedules them to a brand's own channels, and it builds and
reads the paid campaigns behind them.

The interface is a Model Context Protocol server, so Claude, Claude Code, Codex, Cursor, Cline and any
other MCP client can call it directly. There is an npm CLI for terminal agents. The same engine runs as a
web studio at [app.hermoso.ai](https://app.hermoso.ai) for people who would rather click, and
the two share one account, one credit balance and one set of connected channels.

## Who it is for

Direct-to-consumer brands and ecommerce stores that need a steady supply of ad creative. Performance
marketers who want to see what a competitor is running and ship a version of it the same day. Creators and
influencers who work from a social handle rather than a website. Agencies running several clients, each in
its own brand workspace with its own memory, swipefile and connected accounts. And developers automating a
marketing function inside an agent, who want tools rather than a dashboard.

## What makes it different

Two things. It starts from creative that is already proven, rather than from a blank prompt, so the
output is a finished ad with copy, casting and a call to action instead of a lifestyle photo. And it is
agent-shaped throughout: every tool returns a durable asset URL or a structured result, ad campaigns are
created paused with the switch that arms real spend behind an explicit confirmation, and the exact credit
cost of any render is readable before it is spent.

The longer version of why we built it is in the [manifesto](https://hermoso.ai/manifesto). What it can actually
do, tool by tool, is in the [developer docs](https://hermoso.ai/docs/).

## Company

Hermoso is operated from Ontario, Canada. Questions, press and support all reach a person at
[hello@hermoso.ai](mailto:hello@hermoso.ai); the [contact page](https://hermoso.ai/contact) lists the
rest of the routes, including the ones an agent can use without a human.

## Machine-readable

For assistants and crawlers, the same facts are published as files rather than pages:

- [/llms.txt](https://hermoso.ai/llms.txt): what Hermoso is, what its tools cover, and when to reach for it

- [/costs.md](https://hermoso.ai/costs.md): the exact per-render credit cost of every image and video model

- [/pricing.md](https://hermoso.ai/pricing.md): plans and credits as markdown

- [/.well-known/mcp.json](https://hermoso.ai/.well-known/mcp.json): the MCP server card

- [/docs/llms.txt](https://hermoso.ai/docs/llms.txt): the developer docs index

Most pages also serve a markdown twin: add `.md` to the path, or send
`Accept: text/markdown`.