# Hermoso: Free Ad Management Tool: Run Meta, Google and TikTok Campaigns Without Paying Madgicx, Birch or AdEspresso > Machine-readable twin of https://hermoso.ai/blog/free-ad-management-tool/. Generated from the shipped page. Do not edit by hand. > Full agent guide: https://hermoso.ai/llms.txt · MCP: https://app.hermoso.ai/mcp [Blog](https://hermoso.ai/blog/) # Free Ad Management Tool: Run Meta, Google and TikTok Campaigns Without Paying Madgicx, Birch or AdEspresso Ad management tools charge $49 and up, often by your ad spend. What Birch, AdEspresso and Madgicx list as of November 2026, what they do that a free tool does not, and how to manage twelve ad platforms at no charge. By the Hermoso team · Published November 6, 2026 · 4 min read **Hermoso manages paid campaigns for free on twelve ad platforms:** Meta, Google Ads, Microsoft Advertising, Reddit, LinkedIn, Pinterest, X, TikTok, Snapchat, ChatGPT Ads, Apple Search Ads and AppLovin. You pay the platforms for the ads and nothing to us for managing them. There's no percentage of spend and no seat fee. Birch, AdEspresso and Madgicx do something different and worth paying for if you need it: rules and optimisation that keep running while you sleep. We make Hermoso, so read this with that in mind. Every competitor number below comes from that company's own page, read on November 1, 2026, and prices change, so check the page before you buy. ## What ad management tools charge Read on each company's pricing page on November 1, 2026. Tool Price a month What the price depends on Free option Hermoso $0 for campaign management Nothing. No spend tier and no seat fee Yes, every plan Birch (formerly Revealbot) Essential $49, Pro $99 (yearly $540 and $1,090) Your monthly ad spend across connected accounts 14-day trial AdEspresso Starter $49, Plus $99, Enterprise from $259 Starter stops at $1,000 of ad spend a month 14-day trial Madgicx Shown only inside the app. Tracking Pro add-on $49 Billed quarterly or yearly 7-day trial Optmyzr Not printed on the page we read Spend tiers from 25K a month up Trial, no card ## What you can do at no charge - **Build whole campaigns:** the campaign, the ad sets or ad groups, and the ads, with your own creative or creative made in Hermoso. - **Edit and control them:** budgets, targeting, status and deletes. - **Read the numbers:** reports per platform, broken down by age, placement, country and more where the platform offers it. - **Work across platforms from one place,** by asking from [Claude, ChatGPT or Cursor](https://hermoso.ai/mcp/), or from the Hermoso Studio chat. "Which of my Meta ad sets have the worst cost per lead this week, and pause the bottom two" is a normal request. Campaigns are born paused. Nothing spends until you switch it on and confirm, on purpose, so that an agent can't quietly start spending your money. The Studio chat is the one place credits come in, because each reply runs an AI model. If you drive Hermoso from your own AI assistant, the campaign tools themselves cost nothing. Making the ads uses credits, at [no markup on models](https://hermoso.ai/blog/no-markup-on-models/) on Starter, Pro and Studio. ## What you give up against a paid tool - **Always-on automation rules.** This is the real reason to buy Birch. "If cost per purchase goes over $40 by noon, cut the budget 20%" runs every few minutes across your accounts. Hermoso acts when you or your agent ask. TikTok is the exception, where it sets TikTok's own automated rules for you. - **Bulk creation at scale.** AdEspresso and Birch are built for launching hundreds of ad variations from a grid. - **Attribution tracking.** Madgicx sells Tracking Pro for this. Hermoso reads what each platform reports. - **A dashboard designed for media buyers.** These tools show many accounts on one screen, all day. Hermoso is built around asking for the answer. ## Which to pick - **Under about $10,000 a month, one or two platforms:** the platform's own ads manager plus Hermoso will do it. A tool at $49 a month is a real line in a small budget. - **You run ads on platforms the Meta-first tools skip:** Hermoso covers Reddit, Snapchat, ChatGPT Ads, Apple Search Ads and AppLovin on the same terms. - **You spend enough that a rule saving 5% pays for itself every month:** buy Birch or Madgicx. You can still use Hermoso for the creative and the cross-platform questions. Per-platform detail: [Meta Ads](https://hermoso.ai/meta-ads-mcp/), [Google Ads](https://hermoso.ai/google-ads-mcp/), [TikTok Ads](https://hermoso.ai/tiktok-ads-mcp/) and [LinkedIn Ads](https://hermoso.ai/linkedin-ads-mcp/). **[Start free at app.hermoso.ai](https://app.hermoso.ai/?src=blog-free-ad-management-tool&intent=create)**, no card. ## Questions people ask ### Is there a free ad management tool? Yes. Hermoso builds, edits, pauses and reports on campaigns on twelve ad platforms at no cost on every plan, with no percentage of ad spend. ### How much does Birch (Revealbot) cost? As of November 1, 2026: Essential $49 a month and Pro $99 a month, priced according to monthly ad spend, with a 14-day trial. ### How much does AdEspresso cost? As of November 1, 2026: Starter $49 a month with a $1,000 monthly ad spend limit, Plus $99, and Enterprise from $259. ### Does Hermoso take a percentage of ad spend? No. You pay each ad platform directly, and Hermoso charges nothing to manage the campaigns. ### Can Hermoso spend money without asking? No. Campaigns are created paused, and switching one on needs an explicit confirmation. ### Does Hermoso have automation rules like Birch? Not as an always-on rule engine across platforms. It acts when you or your AI agent ask, and on TikTok it can set TikTok's own automated rules.