# Hermoso — Pricing

> Machine-readable twin of https://hermoso.ai/pricing. Generated from the shipped page — do not edit by hand.
> Full agent guide: https://hermoso.ai/llms.txt · MCP: https://app.hermoso.ai/mcp

Pricing

# Start free. Scale when it works.

One simple credit system spans research, image and video — no per-model math, no per-seat surprises. Early pricing while we grow.

Free

The full studio to try — 250+ free credits as you get set up.

$0 to start

No credit card

Enough to try a few finished ads

- ✓ 250+ free credits — 25 at signup, the rest as you set up and create

- ✓ Ad Spy competitor research

- ✓ Unlimited brand profiles & team seats

- ✓ Swipefile & playbooks

[Start free](https://app.hermoso.ai)

Starter

For shipping ads every week.

$19 / month

Billed monthly · cancel anytime

≈ **100+ image ads** or **~10 video ads** / mo

- ✓ **Everything in Free**

- ✓ 1,000 credits / month

- ✓ Credit top-ups anytime

- ✓ Email support

[Sign up](https://app.hermoso.ai)

Most popular
Pro

For creators shipping campaigns weekly.

$49 / month

Billed monthly · cancel anytime

≈ **300+ image ads** or **~30 video ads** / mo

- ✓ **Everything in Starter**

- ✓ 3,000 credits / month

- ✓ Better per-credit rate

- ✓ Priority generation

[Sign up](https://app.hermoso.ai)

Studio

For agencies & brands running at volume.

$149 / month

Billed monthly · cancel anytime

≈ **1,000+ image ads** or **~100 video ads** / mo

- ✓ **Everything in Pro**

- ✓ 10,000 credits / month

- ✓ Best per-credit rate

- ✓ Priority support & onboarding

- ✓ Enterprise SSO (SAML / OIDC)

[Sign up](https://app.hermoso.ai)

Every plan includes every feature — image, video, avatars, multi-brand workspaces and team seats; plans differ by monthly credits and per-credit rate. Need more? **Credit top-ups** are available on any paid plan — packs stay valid for 180 days; monthly plan credits refresh each cycle and don’t roll over.

One currency

## How credits work

Everything runs on a single pool of credits — research is nearly free, image ads are light, and video scales with length and model. Exact per-render costs are shown in the app.

Billing questions

## The fine print, in plain words

Is there really a free plan? Yes — the full studio to try free: 250+ free credits to spend on Ad Spy research and image or video ads — 25 at signup, the rest earned as you set up your brand and explore, no card required. Engaged creators can earn thousands more through creation milestones. Paid plans add a bigger monthly credit pool and better per-credit rates — nothing is feature-locked. It's the best way to see whether Hermoso fits before you pay.

Can I cancel or change plans anytime? Anytime, from your account. Upgrades take effect immediately. A downgrade or cancel simply stops the renewal — you keep your plan and remaining credits until the end of the period you've already paid for, then move down. No refunds or proration, no lock-in, no cancellation calls.

What happens if I run out of credits? Nothing breaks — you just top up with a credit pack (valid 180 days from purchase), or on a plan your credits refresh each month. Monthly plan credits don't roll over. We warn you before a render would put you over.

Do you offer agency or annual pricing? Every plan includes multi-brand workspaces and team seats; Studio adds the volume, priority support and enterprise SSO agencies need. Annual billing saves you two months, and custom volume pricing is available — [get in touch](mailto:hello@hermoso.ai).

How is payment handled? Securely through Stripe. Hermoso never sees or stores your card details.

Get started

## Make something worth running.

Start free — no credit card required.

[Start free →](https://app.hermoso.ai)