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Bing Webmaster Tools MCP for Claude, ChatGPT and Cursor

Bing search terms, clicks and position, crawl issues and inbound links, plus keyword research with real impression volumes and no ad spend. Bing also feeds Copilot.

Bing Webmaster Tools Measurement · 17 things it can do · connect once, use it everywhere
17things it can do for you 6+apps you can run it from 1login, shared by every app Liveread and manage on the spot

The Bing Webmaster Tools MCP from Hermoso is a hosted MCP server: connect Bing Webmaster Tools once and Claude, ChatGPT, Cursor or any other assistant you use can work in your Bing Webmaster Tools account for you. It is the same connection the Hermoso app uses, so you sign in once, and Bing Webmaster Tools sits next to the rest of the marketing Hermoso runs on autopilot for you.

What Hermoso does with Bing Webmaster Tools

Bing search terms, clicks and position, crawl issues and inbound links, plus keyword research with real impression volumes and no ad spend. Bing also feeds Copilot.

Search termsKeywordsCrawl

Just ask for it

Type it the way you would say it to a colleague. These are real things people ask for.

Which search terms brought people to our site from Bing last month?

How often do people search Bing for “ai ad generator”, and which related terms should we target?

List the pages Bing cannot crawl, then submit the fixed ones for indexing.

Everything Hermoso can do on Bing Webmaster Tools

You say it in your own words. Here is what Hermoso can actually do on Bing Webmaster Tools.

Publish and schedule

Add site

Read and measure

See crawlSee keywordsSee linksSee query statsSee submission quotaSee trafficSee fetched URLsSee sitemapsSee sites

Respond and manage

Remove siteRemove sitemap

Works wherever you already chat

It is one account, not one per app. Schedule something from Cursor and it shows up in your Hermoso calendar; draft a reply in Claude and it goes out from the same profile.

ClaudeChatGPTClaude CodeCursorCodexClineCLI

Set up the Bing Webmaster Tools MCP

  1. Open the app, go to Workspace ▸ Connectors and connect Bing Webmaster Tools. One authorisation covers the web app, the MCP server and the CLI.
  2. Add the Hermoso MCP server to your assistant. The URL is https://app.hermoso.ai/mcp. In Claude: Settings → Connectors → Add custom connector, paste the URL, then sign in on the consent page. In Claude Code: claude mcp add --transport http hermoso https://app.hermoso.ai/mcp. There is no key to paste; the connector signs in with OAuth.
  3. Ask for what you want in plain words. The Bing Webmaster Tools tools are there with everything else Hermoso does.

Every other client and the CLI: MCP & CLI. Or see every channel we connect to.

Related

Other measurement channels: Google Analytics, Google Tag Manager, Google Search Console, HubSpot, Stripe, PostHog, Mixpanel and Amplitude.

For paid search on Bing, see Microsoft Ads.

Frequently asked questions

Can an AI agent post to Bing Webmaster Tools through Hermoso?

Yes. The Bing Webmaster Tools surface is exposed over one OAuth'd MCP endpoint, so Claude, ChatGPT, Cursor, Codex, Cline and the CLI can all drive it once the account is connected.

Do I need a separate Bing Webmaster Tools connection for the app and for MCP?

No. One authorisation covers the web app, the MCP server and the CLI. It is the same stored connection.

What is the Bing Webmaster Tools MCP server URL?

https://app.hermoso.ai/mcp. It is one hosted server for every channel Hermoso connects to, so there is no separate Bing Webmaster Tools server to install. Add it to your assistant as a custom connector and sign in with OAuth; no key to paste.

Start free with 30 credits at signup and every feature on every plan. Connecting, posting, scheduling and managing ads here is free; credits are spent only on AI models and Ad Spy research.

Start free →   See pricing