Bing Webmaster Tools
Hermoso is a marketing MCP server. Connect Bing Webmaster Tools once and it becomes callable from Claude, ChatGPT, Claude Code, Cursor, Codex, Cline or the CLI — the same connection the web app uses, so nothing is duplicated and nothing is re-authorised per client.
What Hermoso does with Bing Webmaster Tools
Bing search terms, clicks and position, crawl issues and inbound links — plus keyword research with real impression volumes and no ad spend. Bing also feeds Copilot.
Measurement: Search terms · Keywords · Crawl
Driving it from an agent
The Bing Webmaster Tools tools an agent can call, by name (17 today):
add_bing_webmaster_site bing_webmaster_crawl bing_webmaster_keywords bing_webmaster_links bing_webmaster_query_stats bing_webmaster_submission_quota bing_webmaster_traffic fetch_bing_webmaster_url list_bing_webmaster_fetched_urls list_bing_webmaster_sitemaps list_bing_webmaster_sites remove_bing_webmaster_site remove_bing_webmaster_sitemap submit_bing_webmaster_content submit_bing_webmaster_sitemap submit_bing_webmaster_urls verify_bing_webmaster_site
Connecting
Open the app, go to Workspace ▸ Connectors and connect Bing Webmaster Tools. One authorisation covers the web app, the MCP server and the CLI. See MCP & CLI for the endpoint and the client setup, or every channel we connect to.
Frequently asked questions
Can an AI agent post to Bing Webmaster Tools through Hermoso?
Yes. The Bing Webmaster Tools surface is exposed over one OAuth'd MCP endpoint, so Claude, ChatGPT, Cursor, Codex, Cline and the CLI can all drive it once the account is connected.
Do I need a separate Bing Webmaster Tools connection for the app and for MCP?
No. One authorisation covers the web app, the MCP server and the CLI — it is the same stored connection.