The Meta MCP from Hermoso is a hosted MCP server: connect Meta once and Claude, ChatGPT, Cursor or any other assistant you use can work in your Meta account for you. It is the same connection the Hermoso app uses, so you sign in once, and Meta sits next to the rest of the marketing Hermoso runs on autopilot for you.
What Hermoso does with Meta
Facebook & Instagram posts, ads, comments and DMs (Messenger + Instagram Direct, message requests included). A Page-less Instagram account uses the Instagram connector. Posts can never be edited.
FacebookInstagramAd campaignsLead formsInsightsCommentsDMs
Just ask for it
Type it the way you would say it to a colleague. These are real things people ask for.
Post this to Meta on Thursday at 9am.
Show me every unanswered comment on Meta and draft replies.
Make a 9:16 video ad for this product and schedule it to Meta and two other channels.
Everything Hermoso can do on Meta
You say it in your own words. Here is what Hermoso can actually do on Meta.
Publish and schedule
Create messenger marketing campaignCreate adCreate adsetCreate audienceCreate campaignCreate catalogCreate lead formCreate pixelCreate whatsapp templatePost to MetaSave instagram DM automationSend messenger marketing messageSend whatsapp broadcastSend whatsapp messageUpload asset
Read and measure
Find instagram marketplace creatorsFind audiencesSee messenger marketing message statusSee ad accountSee instagram collab invitesSee instagram collab mediaSee instagram DM automationsSee instagram marketplace audiencesSee instagram mediaSee instagram shopping catalogsSee messenger marketing campaignsSee messenger subscribersSee adsSee audiencesSee catalog productsSee catalogsSee commentsSee conversationsSee lead formsSee pagesSee partnership creatorsSee pixelsSee postsSee product setsSee webhook eventsSee whatsapp accountsSee whatsapp templatesSee catalog blast radiusSee insightsSee page insightsSee post insightsSee webhook statusSearch instagram audioSearch instagram hashtagSearch instagram shopping products
Respond and manage
Delete instagram DM automationDelete messenger marketing campaignDelete audienceDelete catalogDelete objectDelete whatsapp templateEstimate messenger marketing deliveryEstimate reachManage instagram product tagsManage partnership creatorManage postModerate commentPreview adReply to commentReply to messageSet campaign statusSubscribe to webhooksUpdate catalogUpdate object
Works wherever you already chat
It is one account, not one per app. Schedule something from Cursor and it shows up in your Hermoso calendar; draft a reply in Claude and it goes out from the same profile.
ClaudeChatGPTClaude CodeCursorCodexClineCLI
Set up the Meta MCP
- Open the app, go to Workspace ▸ Connectors and connect Meta. One authorisation covers the web app, the MCP server and the CLI.
- Add the Hermoso MCP server to your assistant. The URL is
https://app.hermoso.ai/mcp. In Claude: Settings → Connectors → Add custom connector, paste the URL, then sign in on the consent page. In Claude Code:claude mcp add --transport http hermoso https://app.hermoso.ai/mcp. There is no key to paste; the connector signs in with OAuth. - Ask for what you want in plain words. The Meta tools are there with everything else Hermoso does.
Every other client and the CLI: MCP & CLI. Or see every channel we connect to.
Related
Step-by-step guides for Meta from each assistant: Claude, ChatGPT, Claude Code, Cursor, Codex, Cline, Hermes, OpenClaw and Grok Bot.
Other publishing channels: Instagram, WhatsApp, Telegram, Bluesky, Threads, YouTube, TikTok, LinkedIn, X (Twitter), Pinterest and Google Business Profile.
To see what competitors run on Meta before you build your own, read how to use the Meta Ad Library.
How scheduling works on Facebook, rule by rule: the Facebook scheduling guide.
Get finished renders sent to Slack or Discord, and save them to Google Drive or OneDrive.
Frequently asked questions
Can an AI agent post to Meta through Hermoso?
Yes. The Meta surface is exposed over one OAuth'd MCP endpoint, so Claude, ChatGPT, Cursor, Codex, Cline and the CLI can all drive it once the account is connected.
Do I need a separate Meta connection for the app and for MCP?
No. One authorisation covers the web app, the MCP server and the CLI. It is the same stored connection.
What is the Meta MCP server URL?
https://app.hermoso.ai/mcp. It is one hosted server for every channel Hermoso connects to, so there is no separate Meta server to install. Add it to your assistant as a custom connector and sign in with OAuth; no key to paste.
Start free with 30 credits at signup and every feature on every plan. Connecting, posting, scheduling and managing ads here is free; credits are spent only on AI models and Ad Spy research.
Start free → See pricing