What makes an ad
worth running.
Field notes on the craft of performance creative — research, teardowns, and the thinking behind finished ads. No fluff, no AI filler.
Subtitles for any video, in the look you want
Add burned-in subtitles to any video in Hermoso, whether you made it, uploaded it or found it online, and pick the font, color, box and position. You get the .srt file too.
Read →Clone any video you love, now starring your product
Paste a TikTok, Reel, Facebook, X or YouTube link and Hermoso remakes it for your brand. Same hook, same cuts, same feel. Your product, your cast, your words.
Read →Captions and end cards that look exactly how you describe them
They stay off unless you ask. When you do, say "big serif title with a small italic line" or "bold outlined caps" and that is the look that lands on your video.
Read →Stripe and HubSpot are in: see the revenue and the leads behind your ads
Connect Stripe to read revenue next to your campaigns, and HubSpot to send every lead form lead straight into your CRM, all from the Studio or your AI agent.
Read →How to find a winning Meta ad in one afternoon, with an AI agent doing the clicking
Most brands do not have a creative problem, they have a loop problem. Here is the afternoon loop we run for our own ads: start from the longest-running ads, pick one angle, launch paused with a target, and read the results the next morning.
Read →Instagram got three new tricks: trending audio, collab invites and hashtag listening
Find audio you are allowed to use under a Reel, answer the collab invites waiting on your account, and read what a hashtag is saying right now.
Read →How to run your marketing with a Grok Bot (and actually ship posts and ads)
My Grok Bot runs the marketing now: it finds what is winning in the niche, makes the ads, posts on ten channels and reads the numbers back. Five-minute setup, plus the two rules that make it safe to leave alone.
Read →Creator Search: find the creators already winning in your niche
Type a niche and Hermoso reads the TikTok, Instagram and YouTube posts travelling right now, then hands you a ranked shortlist of the real people behind them, with their public contact details.
Read →Run all your TikTok accounts from one brand in Hermoso
Connect several accounts on the same channel under one brand, then post to one, a few or all of them at once, each with its own result.
Read →Ad Multiplier: turn one winning ad into a lineup of fresh variants
Keep the cut, the camera moves, the timing and the original audio. Change the person, the outfit, the location and the props. Every variant comes back the same length as the ad that won.
Read →AI agents can now sign up for Hermoso and buy their own credits
An agent can create a Hermoso account on a paid plan through the API, and top up credit packs over HTTP 402 with its own payment credential.
Read →Grok Bot plus Hermoso: marketing that ships while you sleep
Grok Bot gives you a team of agents on a machine that never turns off. Two commands connects Hermoso's 830+ tools, and you start opening the laptop to work that is already done.
Read →Post X Articles and fix typos after posting, right from Hermoso
Write a long-form X Article in markdown and Hermoso formats it for X, headings, lists and tables included. And edit a post within the hour instead of deleting it.
Read →WhatsApp for your brand: bring your own number and send broadcasts
Connect your WhatsApp Business account from inside Hermoso, get message templates approved, and send one message to a whole customer list with a result for every person.
Read →Seedance 2.5: 30 seconds of ad in one unbroken take
We measured it the day it shipped: a 30-second ask came back at 30.08 seconds with zero cuts and native audio — and it animated a real photograph.
Read →Veo 3.1 vs Seedance 2.0 vs Kling 3.0: which AI video model makes better ads?
A first-hand comparison of the leading AI video models for ad creative — including Seedance 2.5, which held a full 30 seconds in one unbroken take with native audio when we measured it.
Read →The fake-OOH ad playbook: why giant CGI products win social
Why fake-OOH ads — giant CGI products dropped into real streets — stop the scroll and get shared, and the six decisions that make one hold up.
Read →How to use the Meta Ad Library to find winning ads (2026 guide)
A practical walkthrough of Meta's Ad Library — how to search competitors, read run-length as a winner signal, and turn what you find into your own ad.
Read →AI UGC ads: how they work and when they actually convert
What AI UGC ads are, why they perform, and the concrete craft that separates converting UGC from obvious AI slop.
Read →FOOH ads explained: the fake-out-of-home trend (and how to make one)
What FOOH (fake out-of-home) ads are, why they go viral, and how to produce one with AI video — a low-competition format worth trying.
Read →AI ads for Shopify & DTC brands, end to end
How a Shopify or DTC brand goes from product page to finished, on-brand image and video ads with AI — research, generation, and publishing in one flow.
Read →Why AI ads look fake (and the 7 fixes that make them usable)
AI ads look fake for 7 specific reasons — waxy skin, garbled labels, dubbed lips. Here are the fixes practitioners use to make AI creative usable.
Read →How much does a video ad cost in 2026? Agency vs. creator vs. AI
Video ad costs in 2026: agencies commonly quote thousands per spot, UGC creators low hundreds, AI generation under a few dollars. Honest comparison table.
Read →The performance-creative glossary: the words every DTC ad team should know
Hook rate, thumb-stop ratio, creative fatigue, ROAS, swipefile — the vocabulary of performance creative, defined plainly so your whole team means the same thing.
Read →Blank lifestyle photo vs finished ad: why generic AI image tools don't make ads
A beautiful image isn't an ad. Here's the gap between what generic AI tools produce and what actually runs in a paid feed — and how to close it.
Read →The best free signal of what's working: how long an ad has been running
Paid media is ruthless: money flows to winners and losers get killed fast. So the ads still on air are the ones still paying their way. Here's how to read run-length as a free signal — and where it lies to you.
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