The Instagram MCP from Hermoso is a hosted MCP server: connect Instagram once and Claude, ChatGPT, Cursor or any other assistant you use can work in your Instagram account for you. It is the same connection the Hermoso app uses, so you sign in once, and Instagram sits next to the rest of the marketing Hermoso runs on autopilot for you.
What Hermoso does with Instagram
An Instagram account on its own, no Facebook Page needed. Everything Meta does for Instagram, minus ads. A Page-linked account, or one you advertise on, goes on Meta instead, never both.
PublishReelsCarouselInsightsCommentsDMs
Just ask for it
Type it the way you would say it to a colleague. These are real things people ask for.
Post this to Instagram on Thursday at 9am.
Show me every unanswered comment on Instagram and draft replies.
Make a 9:16 video ad for this product and schedule it to Instagram and two other channels.
Everything Hermoso can do on Instagram
You say it in your own words, on your Meta connection (the one you authorise). Here is what Hermoso can actually do on Instagram.
Publish and schedule
Save DM automation
Read and measure
Find marketplace creatorsSee collaboratorsSee insightsSee marketplace creatorSee profileSee collab invitesSee collab mediaSee DM automationsSee marketplace audiencesSee mediaSee shopping catalogsSearch audioSearch hashtagSearch shopping products
Respond and manage
Delete DM automationManage product tags
Works wherever you already chat
It is one account, not one per app. Schedule something from Cursor and it shows up in your Hermoso calendar; draft a reply in Claude and it goes out from the same profile.
ClaudeChatGPTClaude CodeCursorCodexClineCLI
Set up the Instagram MCP
- Open the app, go to Workspace ▸ Connectors and connect Instagram. One authorisation covers the web app, the MCP server and the CLI.
- Add the Hermoso MCP server to your assistant. The URL is
https://app.hermoso.ai/mcp. In Claude: Settings → Connectors → Add custom connector, paste the URL, then sign in on the consent page. In Claude Code:claude mcp add --transport http hermoso https://app.hermoso.ai/mcp. There is no key to paste; the connector signs in with OAuth. - Ask for what you want in plain words. The Instagram tools are there with everything else Hermoso does.
Every other client and the CLI: MCP & CLI. Or see every channel we connect to.
Related
Step-by-step guides for Instagram from each assistant: Claude, ChatGPT, Claude Code, Cursor, Codex, Cline, Hermes, OpenClaw and Grok Bot.
Other publishing channels: Meta, WhatsApp, Telegram, Bluesky, Threads, YouTube, TikTok, LinkedIn, X (Twitter), Pinterest and Google Business Profile.
How scheduling works on Instagram, rule by rule: the Instagram scheduling guide. Free in your browser, no sign-up: the Instagram grid maker and the carousel splitter.
Get finished renders sent to Slack or Discord, and save them to Google Drive or OneDrive.
Frequently asked questions
Can an AI agent post to Instagram through Hermoso?
Instagram is reached through the account it is connected under rather than through tools of its own name.
Do I need a separate Instagram connection for the app and for MCP?
No. One authorisation covers the web app, the MCP server and the CLI. It is the same stored connection.
What is the Instagram MCP server URL?
https://app.hermoso.ai/mcp. It is one hosted server for every channel Hermoso connects to, so there is no separate Instagram server to install. Add it to your assistant as a custom connector and sign in with OAuth; no key to paste.
Start free with 30 credits at signup and every feature on every plan. Connecting, posting, scheduling and managing ads here is free; credits are spent only on AI models and Ad Spy research.
Start free → See pricing