The Google Business Profile MCP from Hermoso is a hosted MCP server: connect Google Business Profile once and Claude, ChatGPT, Cursor or any other assistant you use can work in your Google Business Profile account for you. It is the same connection the Hermoso app uses, so you sign in once, and Google Business Profile sits next to the rest of the marketing Hermoso runs on autopilot for you.
What Hermoso does with Google Business Profile
Post updates, offers and events with a photo and a button to your listing on Google Search and Maps, read and answer your reviews, keep your hours and details up to date, and see how many people found you, called, visited your site or asked for directions.
Google takes a Post as text, one photo and a button, and it does not accept video. Changes to your listing go live on Search and Maps straight away, so Hermoso shows you the exact change and asks before it saves.
PostsOffersReviewsListing detailsInsights
Just ask for it
Type it the way you would say it to a colleague. These are real things people ask for.
Post this week’s offer to our Google listing with the storefront photo and a Call now button.
Show me the Google reviews we have not answered yet and draft a reply to each one.
How many people called us or asked for directions from our Google listing last month?
Everything Hermoso can do on Google Business Profile
You say it in your own words. Here is what Hermoso can actually do on Google Business Profile.
Publish and schedule
Post to Google Business Profile
Read and measure
See edits Google suggests for your listingSee locationSee accountSee insightsSee search keywordsSee attributesSee categoriesSee locationsSee postsSee reviews
Respond and manage
Delete postReply to reviewUpdate location
Works wherever you already chat
It is one account, not one per app. Schedule something from Cursor and it shows up in your Hermoso calendar; draft a reply in Claude and it goes out from the same profile.
ClaudeChatGPTClaude CodeCursorCodexClineCLI
Set up the Google Business Profile MCP
- Open the app, go to Workspace ▸ Connectors and connect Google Business Profile. One authorisation covers the web app, the MCP server and the CLI.
- Add the Hermoso MCP server to your assistant. The URL is
https://app.hermoso.ai/mcp. In Claude: Settings → Connectors → Add custom connector, paste the URL, then sign in on the consent page. In Claude Code:claude mcp add --transport http hermoso https://app.hermoso.ai/mcp. There is no key to paste; the connector signs in with OAuth. - Ask for what you want in plain words. The Google Business Profile tools are there with everything else Hermoso does.
Every other client and the CLI: MCP & CLI. Or see every channel we connect to.
Related
Other publishing channels: Meta, Instagram, WhatsApp, Telegram, Bluesky, Threads, YouTube, TikTok, LinkedIn, X (Twitter) and Pinterest.
To reach the same local searchers with ads, see Google Ads.
Get finished renders sent to Slack or Discord, and save them to Google Drive or OneDrive.
Frequently asked questions
Can an AI agent post to Google Business Profile through Hermoso?
Yes. The Google Business Profile surface is exposed over one OAuth'd MCP endpoint, so Claude, ChatGPT, Cursor, Codex, Cline and the CLI can all drive it once the account is connected.
Do I need a separate Google Business Profile connection for the app and for MCP?
No. One authorisation covers the web app, the MCP server and the CLI. It is the same stored connection.
What is the Google Business Profile MCP server URL?
https://app.hermoso.ai/mcp. It is one hosted server for every channel Hermoso connects to, so there is no separate Google Business Profile server to install. Add it to your assistant as a custom connector and sign in with OAuth; no key to paste.
Start free with 30 credits at signup and every feature on every plan. Connecting, posting, scheduling and managing ads here is free; credits are spent only on AI models and Ad Spy research.
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