Start free.
Scale when it works.

Yes — the full studio to try free: 250+ free credits to spend on Ad Spy research and image or video ads — 30 at signup, the rest earned as you set up your brand and explore, no card required. Engaged creators can earn thousands more through creation milestones. Paid plans add a bigger monthly credit pool and better per-credit rates — nothing is feature-locked. It's the best way to see whether Hermoso fits before you pay.

Anytime, from your account. Upgrades take effect immediately. A downgrade or cancel simply stops the renewal — you keep your plan and remaining credits until the end of the period you've already paid for, then move down. No refunds or proration, no lock-in, no cancellation calls.

Credits are spent only on two things: running an AI model (image, video, voice, text, planning, post-production) and Ad Spy research. In the Studio chat that includes the chat itself: every reply from the agent runs a model and bills its own cost, and planning or revising a design runs a planning model that bills on top of the reply, before anything renders. Everything else is free on every plan: publishing and scheduling posts, building and managing paid campaigns, analytics and insights, comments and DMs, connectors, brand profiles and team seats. Posting an ad you already rendered is never a second charge. The one exception: posting to X (Twitter) and reading X data bill a few credits per call because the X API charges per request; managing X ads is free like every other ad platform.

Nothing breaks — you just top up with a credit pack (valid 365 days from purchase), or on a plan your credits refresh each month. Monthly plan credits don't roll over. We warn you before a render would put you over.

Every plan includes multi-brand workspaces and team seats; Studio adds the volume, priority support and enterprise SSO agencies need. Annual billing saves you two months, and custom volume pricing is available — get in touch.

Securely through Stripe. Hermoso never sees or stores your card details.