Most short videos that stop the scroll do it with a format, not a product: what fills the first second, the order of the shots, where each cut lands, how long it runs. Seeing that a video works is easy. Rebuilding why it works for a different product is the hard part, and that is the part video cloning does. Give Hermoso the link and it plans a new ad for your brand on the same structure.
How does video cloning work?
- Paste a link. In the Studio chat, type clone this video for my brand and paste a TikTok, Instagram Reel, Facebook, X or YouTube link.
- Hermoso watches it. Frames from across the whole clip, plus a transcript of the voiceover, every line of on-screen text and a map of where each cut lands.
- It plans your version. A storyboard with the same hook device, the same beats in the same order and the same pacing, at the original's length up to 60 seconds unless you ask for another.
- You render it. Your product, a new person on screen, your setting and a script written for your brand, ready to publish or schedule from the same place.
What does it keep, and what does it change?
It keeps the format:
- the hook device in the first seconds
- the structure and the order of the beats
- the jump cuts, the pacing and the length
- the production style, so a video someone filmed on their phone stays phone-shot and a polished spot stays polished
It changes everything that belongs to someone else:
- the product on screen is yours
- the person is new, the same kind of everyday or polished person the original shows
- the words are written for your brand, never copied
- the setting fits your product
The original's words, face, logo and brand never appear in your ad.
Which links can I clone?
TikTok videos, Instagram Reels, Facebook videos and reels, X posts with video, YouTube Shorts and full YouTube videos, or a direct link to a video file. A video saved on your computer works too: upload it in the Studio. Some platforms, YouTube most often, sometimes refuse to hand a video to a server. When that happens Hermoso tells you it planned from the captions and thumbnail instead of claiming it watched, and uploading the file fixes it.
Will a raw creator video come back looking like a commercial?
No. Hermoso reads the production style before it plans. If the original is someone filming their own routine on a phone in a real room, your version is shot the same way: handheld or propped up, everyday light, and the camera never in frame. If the original is a produced spot with a set and a crew, your version is produced. Turning an authentic video into a polished ad would lose the thing that made the original work.
Where does my product go?
Into the role the original's product played. Your product appears where theirs appeared and is used the way people really use it, described exactly as its photos show it. Hermoso does not invent features, packaging or app screens your product does not have. If the original sells an app and you sell something physical, your product takes the app's place in the story instead of a made-up screen.
Does it add captions or an end card?
Only if you ask. Short-form videos that feel native usually have neither, so both are off by default. When you want them, describe the look, for example a big serif title or bold outlined subtitles, and the render follows it.
Can I clone from Claude, ChatGPT or Cursor?
Yes. clone_video is a Hermoso MCP tool: pass the link and it returns the plan along with exactly what it watched. Pass that plan to render_ad to make the video, then publish or schedule it with the same agent. In the web app, paste the link into the Studio chat.
Frequently asked
How long can the cloned video be?
It matches the original's length, up to 60 seconds. Ask for a different length and Hermoso plans the new ad to that instead.
Which platforms can I clone from?
TikTok, Instagram Reels, Facebook videos and reels, X posts with video, YouTube Shorts and YouTube videos, or any direct link to a video file. You can also upload a file.
Does it copy the original video?
No. It keeps the format: the hook device, the structure and the pacing. The words, the person on screen, the product and the setting are all new, and nothing from the original file ends up in your ad.
What if the platform will not share the video?
Some platforms, YouTube most often, sometimes refuse to hand a video to a server. Hermoso says so and plans from the captions and thumbnail instead of pretending it watched. Uploading the file directly always gives it the full video.
Does it add captions or an end card?
Not unless you ask. When you do, describe the look you want and the render follows it.
Paste a link to a video that works and get your version planned in a few minutes. Free plan, no card.
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