LinkedIn Ad Library search

What this search shows

LinkedIn keeps a public archive of the ads that run in its feed. Search a company and Hermoso reads that archive for you. Each card shows the headline, the intro text above the creative, the image or video, the call to action, the ad type (single image, video, carousel, document and so on), and the start and end dates.

LinkedIn also does something rare for ordinary commercial ads: for some of them it publishes an estimated impressions range. Results are ranked by those impressions, so the ads a company put the most reach behind sit at the top of the list.

Ways B2B teams use it

• Offer mapping. Note what a competitor is promoting: a webinar, a benchmark report, a demo, a free trial. The offers it keeps putting impressions behind are the ones filling its pipeline.
• Lead magnet research. A run of document ads usually means a gated guide. List the topics, then decide whether to answer the same question better or take the gap they ignore.
• Message by persona. Intro text on LinkedIn often names the reader: "For RevOps leaders", "If you run a security team". Group a rival's ads by who they address and you see which buyers it is chasing.
• Budget weight. Ten ads with small impression ranges is a test bench. One ad with a range far above the rest is where the money went.

How to read the results

Start with the impression leaders and read their intro text before the headline, since the intro text is what a scrolling buyer sees first. Then check the dates. An ad with months between its start and end dates is one the company kept funding. Several ads with the same headline and different creatives usually mean the company is testing visuals against a message it already trusts. When a company has no ads with published impressions, switch to dates as your guide, the same logic we cover in why run length is a winner signal.

Look at the ad type column across a whole company, too. A team that runs mostly video is building awareness, while one that runs mostly document and single image ads with a "Download" or "Register" button is collecting leads. When an ad is worth borrowing, save it to a swipe file or Clone it into a version for your company. Ad Spy can also suggest competitors you have not looked at yet.

Honest limits

The archive only covers ads that ran on or after June 1, 2023, and each ad drops out one year after its last impression. A company that paused LinkedIn ads more than a year ago will look like it never advertised. New ads usually take 24 to 48 hours to appear. Impressions are published for some ads only, as ranges, and a missing figure says nothing about how the ad performed. There is no spend, click or lead data. If a company name is common, type it exactly as it appears on the company's LinkedIn page.

Frequently asked questions

Is the LinkedIn Ad Library search free?

Yes. Type a company name and search its LinkedIn ads for free.

Does it show impressions?

For the ads where LinkedIn publishes them, yes, as an estimated range. Results are ranked by those impressions so the most seen ads come first.

Why can't I find a company's older ads?

LinkedIn keeps ads that ran on or after June 1, 2023, and removes each one a year after its last impression. Brand new ads also take a day or two to appear.

What ad types does it show?

Whatever the company ran: single image, video, carousel, document and text ads, each labelled on its card with the headline, intro text and call to action.

Can I see what a company spends on LinkedIn?

No. LinkedIn does not publish spend, clicks or leads. Impression ranges, where shown, and run dates are the public signals.

Can I compare a company across ad platforms?

Yes. Ad Spy covers Meta and Google ads as well, and can suggest competitors so you see a whole market's ads together.