Creator and influencer search

What this search shows

Most influencer databases start from people who registered to be found. This search starts from the posts. Type a niche and Hermoso scans organic TikTok, Instagram and YouTube for content in it, finds the creators behind the posts that are doing well, and ranks those creators on views and engagement. The result is a shortlist of people whose content already works in your space, whether or not they list themselves on any marketplace. Save any creator to your list to come back to them later.

Ways marketers use it

• UGC casting. Search your product category, like "calorie tracker app", and shortlist creators who already film that kind of content. They need less briefing because they know the format and the audience.
• Product seeding. Search a hashtag such as #cleanbeauty and look for creators with strong engagement on their views, the ones whose audience listens when they show something new.
• Platform planning. One search covers three platforms, so you can see whether your niche is led by TikTok creators, Instagram creators or YouTube reviewers before you decide where to spend.
• Partnership shortlists. Run the same niche in a few phrasings, save the names that keep appearing, and you have a list for paid partnerships built on proof rather than follower counts.

How to read the results

Views show how far a creator's posts in your niche travel. Engagement shows whether the people who saw them cared. Read the two together: high views with weak engagement can mean wide but passive reach, while strong engagement on smaller numbers often marks a trusted voice in a tight community, which suits seeding and UGC well.

Check which platform each creator wins on and plan your outreach there first. Before you contact anyone, open their profile and watch a few recent posts. You are looking for a style and tone that would sit naturally next to your product.

Saved creators stay on your list for when you are ready to brief. If you would rather produce creator-style content yourself, the AI UGC ad maker builds it for your product, and the creator search overview goes deeper on how the ranking works.

Honest limits

The ranking is built from public posts, so it reflects what creators publish, not what they charge or whether they take brand deals. A creator who appears for one phrase may not appear for a close variant, so try the category, the product and a hashtag. The numbers are not a rate card and do not describe a creator's audience by age, location or gender. A strong number also says nothing about values or brand fit, so always look at a creator's own feed before you reach out. Searching again in a few weeks is worth it as well, since the creators winning a niche change as new ones break through.

Frequently asked questions

Is the influencer search free?

Yes. Type a niche, product category or hashtag and search for free.

Which platforms does it cover?

Organic TikTok, Instagram and YouTube. One search scans all three and ranks the creators together.

How are creators ranked?

On the views and engagement of their posts in the niche you searched, not on follower count alone.

Do creators have to join a marketplace to show up?

No. The search reads public posts, so anyone doing well in the niche can appear.

Should I search a hashtag or a category?

Try both. A hashtag finds creators inside a specific community, while a category or product phrase finds people covering the topic in their own words.

Can I save creators for later?

Yes. Save any creator to your list and come back to the shortlist when you are ready to reach out or brief.