Most influencer tools start from a directory: creators who signed up, with rate cards and a search box. That tells you who wants brand deals. It does not tell you who is actually winning in your niche this month. Hermoso starts from the posts instead. Search a niche and it reads the organic videos that are travelling right now, folds them into the creators behind them, and ranks those creators on what the posts prove.
How does creator search work?
- Type a niche. A product category, a topic or a hashtag: calorie tracker app, matcha, #cleanbeauty.
- Hermoso scans the posts. A few query variants each on TikTok, Instagram Reels and YouTube, live, not from a stale database.
- Posts become creators. Everyone who keeps showing up for those searches gets a row: how many posts in the niche, median views (median, so one viral fluke does not crown anyone), engagement per view, followers.
- You get a ranked shortlist with a score that weighs reach, engagement and consistency, and a Contact row on each card.
How do I contact the creators?
Each card shows what the creator publishes on their own profile: a business email, a phone number and a category on Instagram business and creator accounts, the bio link, and an email written into a TikTok bio. In a typical run about two thirds of the top creators carry an email. Where there is none, the card says so and links the profile, because a cold direct message to someone who has never written to your Page cannot go through an inbox tool on Instagram or Messenger. That is a platform rule, not a Hermoso limit.
Can I keep lists of creators?
Yes. The heart on every creator card saves the whole record, contact and stats included, into a named collection in your swipefile: Matcha creators, Q4 seeding, Already contacted. Lists sync across devices and are readable by your AI agent through the same MCP tools.
Does it work from Claude, Cursor or ChatGPT?
Yes. find_creators is a Hermoso MCP tool, so an agent can run the search, read the contact fields, save a shortlist with save_to_swipefile, draft outreach with generate_text, and approve a creator for Instagram Partnership Ads with manage_meta_partnership_creator, all in one conversation. In the web app it lives in Ad Spy under Creators to work with, and the Studio understands "find me creators for my skincare brand".
What does it cost?
About one credit per search call (platforms times query variants, three by three by default) plus one credit per enriched profile. Repeat searches inside twenty minutes are free. The free plan includes 250+ earnable credits and no card is needed.
Frequently asked
Which platforms does creator search cover?
Organic TikTok, Instagram Reels and YouTube. Paid ad libraries are a different question, and Ad Spy answers that one.
Do creators have to sign up to appear?
No. Hermoso reads public posts, so anyone winning in the niche shows up whether or not they are on a marketplace.
Is the contact information scraped from private sources?
No. Only what a creator publishes on their own profile: the business contact fields Instagram shows on business and creator accounts, the bio link, and an email the creator wrote into their bio.
Can Hermoso message creators for me?
It can draft the outreach and give you the email or link. Cold direct messages on Instagram and Messenger are not possible through any inbox API: a Page can only answer someone who wrote to it first. Email, the profile link, or a reply on their post is the way in.
How is the score calculated?
Median views on the creator's posts in the niche (half the weight), engagement per view where the platform reports it (a third), and how many of the niche's posts were theirs (the rest). It is a ranking aid, not a rate card.
Type a niche and meet the creators already winning in it in a couple of minutes — free plan, 250+ earnable free credits, no card.
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