Legal

Terms of Service

Last updated: 2026 · Effective at launch

Template — not yet in force. Hermoso is in private build. These Terms are a working draft to be finalized with legal counsel before public launch and do not yet create binding obligations. Questions: [email protected].

These Terms of Service ("Terms") govern your access to and use of the Hermoso website and application (the "Service") provided by Hermoso ("we", "us"). By using the Service, you agree to these Terms.

1. The Service

Hermoso is an AI-assisted platform for researching advertising creative and generating images, videos, and copy. Features, models, and limits may change as we improve the Service.

2. Your account

You must provide accurate information, keep your credentials secure, and be responsible for activity under your account. You must be at least 16 (or the age of majority in your jurisdiction) to use the Service.

3. Acceptable use

You agree not to use the Service to:

  • Infringe anyone's intellectual property, publicity, or privacy rights — including generating creative that copies a third party's protected brand assets, logos, or a real person's likeness without rights to do so.
  • Create unlawful, deceptive, harmful, hateful, or sexually explicit content, or content that impersonates others.
  • Misrepresent AI-generated content where disclosure is legally required, or violate advertising laws or platform policies.
  • Abuse, reverse-engineer, overload, or attempt to circumvent the Service's limits or security.

4. Your content and inputs

You retain ownership of the brand assets, prompts, and other materials you provide ("Inputs"). You grant us a limited license to host and process your Inputs solely to operate and improve the Service and to generate outputs for you. You represent that you have the rights to your Inputs.

5. Generated output

Subject to these Terms and your payment of applicable fees, you own the images, videos, and copy you generate ("Output"), to the extent such ownership is permitted by law. Because AI models are probabilistic, Output may be similar to content generated for others, and we make no guarantee that Output is unique or free of third-party rights. You are responsible for reviewing Output and ensuring you have the rights to use it before publishing, including for any brand assets, trademarks, or likenesses it may contain.

6. Third-party content and ad libraries

The Service surfaces publicly available advertising creative for research and inspiration. That creative belongs to its respective owners; it is provided for reference, and you are responsible for how you use anything you derive from it.

7. Billing, credits, and refunds

Paid plans and credit packs are billed through our payment processor (Stripe). Subscriptions renew automatically until cancelled. Credits are consumed as you use the Service and may expire as described at purchase. Except where required by law, fees and consumed credits are non-refundable. You can cancel anytime; cancellation stops future renewals.

8. Intellectual property

The Service, including its software, design, and trademarks (including "Hermoso" and the bloom mark), is owned by us and protected by law. These Terms grant you no rights to our brand except as needed to use the Service.

9. Disclaimers

The Service is provided "as is" and "as available," without warranties of any kind, whether express or implied, including merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that the Service will be uninterrupted, error-free, or that Output will meet your requirements.

10. Limitation of liability

To the maximum extent permitted by law, we will not be liable for any indirect, incidental, special, consequential, or punitive damages, or for lost profits or data. Our total liability for any claim relating to the Service is limited to the amount you paid us in the 12 months before the claim.

11. Indemnification

You agree to indemnify and hold us harmless from claims arising out of your Inputs, your Output, your use of the Service, or your violation of these Terms or the rights of others.

12. Termination

You may stop using the Service at any time. We may suspend or terminate access if you violate these Terms or to protect the Service. Provisions that by their nature should survive termination will survive.

13. Governing law & changes

These Terms are governed by the laws of the jurisdiction in which Hermoso is established, without regard to conflict-of-laws rules. We may update these Terms; continued use after changes constitutes acceptance. We'll post the new version here and update the date.

14. Contact

Questions about these Terms? Email [email protected].