The marketing MCP that creates and publishes ads — not just manages them

What is a marketing MCP?

A marketing MCP is a Model Context Protocol server that gives an AI agent real marketing tools instead of generic web access — the ability to pull live ad-library data, generate creative, and push campaigns to ad platforms through a single connection. Most so-called marketing MCPs cover one slice: they read analytics, or they manage existing campaigns. Hermoso is built as the category's full-stack option, exposing every stage of paid social as callable tools your agent can chain together. Connect it once and your assistant can go from "what are competitors running?" to a finished, published ad without leaving the chat.

The whole ad loop, one server

Research, create, publish, manage — most teams stitch these across four disconnected tools. Hermoso runs all four over one MCP: mine competitor ads for winning angles, turn those angles into finished creative, ship the ad to Meta, and manage the campaign from the same server. Because it's one context, your agent carries the brand, the research, and the creative forward at every step instead of losing state between tools. That end-to-end continuity is the point of an MCP — and it's what a bundle of single-purpose servers can't reproduce.

301 tools across research, creative, and publishing

Hermoso ships 301 tools. On the research side: Meta, Google, and LinkedIn ad libraries plus organic TikTok, Instagram, YouTube, Reddit, and Threads, with competitor teardowns and angle mining. On creative: 50+ image and video models, UGC avatars, voice, dubbing, upscaling, and template ads. On distribution: publish to Facebook, Instagram, Threads, TikTok, YouTube, X, LinkedIn and Pinterest, and manage campaigns across Meta, Google Ads, Microsoft Advertising, Reddit Ads, LinkedIn, Pinterest and ChatGPT Ads (the channel breakdown lists each one). Each tool is a discrete, composable call, so your agent picks exactly what a task needs — pull ads, draft a brand, render a video, post it — rather than being boxed into one rigid workflow.

Works in any agent

Hermoso runs wherever MCP runs — Claude, Codex, Cursor, Cline, OpenClaw, and Hermes — from one endpoint (app.hermoso.ai/mcp, npm hermoso, registry io.github.hermoso-ai/hermoso). There's no separate app to learn and no lock-in to a single client: the same 301 tools show up natively inside whatever coding or chat agent your team already lives in. Point your agent at the server, authenticate, and every marketing capability is available as a tool call.

You pay for credits, not seats

Start free — 250+ earnable credits, no card — then move to a plan when you outgrow it: $19, $49 or $149 a month for 1,000, 3,000 or 10,000 credits, at a better per-credit rate the higher you go. On any paid plan you can top up with a credit pack whenever you need more (packs stay valid 180 days; monthly plan credits refresh each cycle and don't roll over). No feature is gated by plan — image, video, avatars, unlimited brand profiles and team seats are on every tier, including Free; the only exception is enterprise SSO on Studio. You're billed for output you actually render, not per seat, so a solo founder and an agency hit exactly the same 301 tools.

The create + publish wedge vs. campaign-only ad MCPs

Here's the line that separates the category: most marketing and ad MCPs can manage ads — adjust budgets, read performance, toggle campaigns — but they can't make one. Creative-generation MCPs can produce assets but can't push them live. Hermoso does both: it creates the ad and publishes it, closing the loop from competitor research to a live campaign. If your agent can already run ads but can't produce the creative, or can produce creative but can't ship it, Hermoso is the missing half. Publishing covers Facebook, Instagram, Threads, TikTok, YouTube, X, LinkedIn and Pinterest; campaign management covers Meta, Google Ads, Microsoft Advertising, Reddit Ads, LinkedIn, Pinterest and ChatGPT Ads. The channel breakdown shows what each one does.

Frequently asked

What is a marketing MCP server?

A marketing MCP server is a Model Context Protocol connection that gives an AI agent real marketing tools — live ad-library research, ad creative generation, and publishing to ad platforms — as callable functions. Hermoso is a marketing MCP that exposes 301 such tools covering research, creation, publishing, and campaign management.

What is the best marketing MCP?

Judge one on four things: can it research live ad-library data, can it make creative, can it publish — organically and as paid ads — and how is ad spend gated? Hermoso answers yes to the first three and gates spend behind a per-tool confirmation flag; servers built for campaign management alone cover the fourth but not the second or third. It works in Claude, Cursor, Codex, Cline, and other agents, with 301 tools, a free tier, and credit-based pricing where no feature is gated by plan.

Is there an MCP that can create and publish ads, not just manage them?

Yes. Yes — Hermoso creates the ad and publishes it. That is the dividing line in this category: campaign-management MCPs can adjust live ads but do not produce creative, and creative-generation MCPs produce an asset but do not ship it to an ad platform. Hermoso covers both halves in one server.

How much does an AI marketing MCP cost?

You pay for credits, not seats. Start free with 250+ earnable credits and no card; paid plans are $19, $49 and $149 a month for 1,000, 3,000 and 10,000 credits, and any paid plan can top up with a credit pack (valid 180 days). Every feature — image, video, avatars, unlimited brand profiles and team seats — is on every plan including Free; only enterprise SSO is Studio-only.

Which agents does Hermoso's marketing MCP work with?

Hermoso works with any MCP-compatible agent, including Claude, Codex, Cursor, Cline, OpenClaw, and Hermes, from a single endpoint at app.hermoso.ai/mcp (also on npm as hermoso and in the MCP registry).