Find your competitors
Type a website or a brand name. Hermoso names who it is really up against and why, with a link to each one’s ads.
Opens in the Hermoso app with this filled in. Nothing runs until you press the button there, and the app shows the exact price first. Rather ask your AI? Add Hermoso to Claude or ChatGPT and say what you want.
Ask most people who their competitors are and you get the two names everyone knows, plus a gap where the brand quietly taking their customers should be. Competitor tools built for search are no help either: they list websites that rank for the same keywords, which is often a blog, a marketplace or a magazine, not a business selling to your customer. Hermoso reads your website, searches the web and names the brands you are actually up against, with the reason each one is on the list.
How do I find my competitors?
- Type your website. A brand name works too, but a website gives the best answer.
- Pick what you want. Your closest competitors, or brands with ads worth copying: businesses outside your market that are known for great advertising.
- Read the list. Each brand comes with its website and why it is there. The app shows the price before anything runs.
What do I get back?
A list of brands, each marked as a direct competitor, a similar brand selling to the same people in a different way, or a brand worth learning from. Each one has a line on why, and two links: one to see the ads it is running, and one to tear those ads down.
Then what?
- See the ads each one is running, longest-running first. An ad that has run for months is one they keep paying for.
- Tear down their ads: how they open, what they keep saying, and the gaps nobody is running.
- Clone their best video ad for your own brand.
Is this the same as an SEO competitor tool?
No. An SEO tool tells you which websites rank for your keywords. This tells you which businesses compete for your customers. They overlap, but not much: a recipe blog can outrank you without ever selling a thing, and the brand winning your customers on Instagram may barely rank at all.
Can I find competitors from ChatGPT or Claude?
Yes. Connect the Hermoso MCP and ask your assistant who your competitors are. It runs through the find_competitors tool, and the same assistant can pull their ads and tear them down next.
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Frequently asked questions
How do I find my competitors for free?
Hermoso has a free plan with no card, and you can earn 250+ free credits on it. The app shows the price of a search before it runs.
Can I use a brand name instead of a website?
Yes, though a website gives the best answer, because the search starts from what your business actually sells.
What does worth learning from mean?
A brand outside your direct market whose ads are worth studying, for example one that sells to the same people or is known for its creative.
Can I find competitors for another business?
Yes. Type any website, yours or someone else's.
Does it show their ads?
Each brand on the list links to the ads it is running, and to a teardown of those ads.
Start free, 250+ earnable free credits, no card. The app shows the exact price before anything runs.
Start free → See pricing