An agent's marketing has two jobs running at once. Every listing needs to be seen by as many likely buyers as possible, quickly. And the agent needs to be the name people remember when they finally decide to sell. Both depend on a steady stream of content: new listings, open houses, sold signs, neighbourhood updates, a face people recognise. Most agents know this and simply run out of hours.
Hermoso runs your marketing on autopilot. It turns the photos you already have into video and image ads, schedules posts to Instagram, TikTok, Facebook, YouTube and LinkedIn, and builds paid campaigns on your own ad accounts. Use the web studio, or ask for it in plain words from Claude or ChatGPT through the Hermoso MCP.
What agents actually post
- Video tours from listing photos. A photo slideshow with soft crossfades and music, or short clips where the camera drifts through a room that started as a still. Vertical for Reels and TikTok, square or landscape for Facebook and YouTube.
- Just listed and just sold. The two posts every agent makes over and over. Give Hermoso the address, the price and the photos, and it lays them out cleanly, the same way every time, in your colours.
- Open house invites. Date, time and three good photos, posted a few days ahead and again on the morning, plus an ad aimed at people near the property.
- Your personal brand. Short talking-head videos with market tips, first-time buyer questions or a walk down the high street. You can film yourself, or use a reusable AI presenter for the explainer-style pieces.
- Local market content. Monthly price trends, what sold on which street, the best coffee in the neighbourhood. Content that makes you useful to follow even when nobody is buying this month.
Housing ads on Meta are a Special Ad Category
This is the part most generic ad tools skip. Meta treats ads for homes for sale or rent, and related services, as a Special Ad Category: Housing. In the countries where the rule applies, including the United States, a housing ad has to be declared as one, and the targeting is limited: you cannot target by age, gender or postcode, location targeting has to use a minimum radius around a place rather than a tight pin, and many detailed targeting options are not available. Google Ads applies similar limits to housing ads in the US and Canada. The rules change from time to time, so check Meta's and Google's current policy pages for your market.
Hermoso supports this directly. When it builds a Meta campaign for a listing or for your services, it can declare the campaign as Housing, and Meta then applies the restrictions itself. So set the audience broadly, a radius around the area rather than a list of postcodes or a buyer profile, and let the creative do the selecting. The campaign is created paused, so you see exactly what will run before anything spends. The copy matters as much as the targeting: an ad cannot suggest who a home is or is not for, so write about the property and the area, not the kind of buyer you picture there.
A typical listing, start to finish
- Add the listing. Upload the photos from the shoot. Add the price, the address and two or three things worth knowing about the place.
- Get a set of pieces. Ask for a vertical video tour, a just-listed post, a carousel for Instagram and an open house version. Text such as the price and the address is added in post, so it is spelled exactly as you gave it.
- Schedule the posts. Queue them across your channels for the week, with the open house reminder set for the morning of.
- Run the ad. Build a paused Housing campaign on Meta around the listing video, or a lead ad with an instant form so buyers can ask for details without leaving Facebook or Instagram. Switch it on when you are happy with it, and read the leads back in the same place.
- Mark it sold. When it closes, the just-sold post uses the same look, which is quietly the best advert for your next listing.
For teams and brokerages
One account can hold several brand workspaces, so a team can keep each agent's personal brand separate from the brokerage's, each with its own colours, voice and connected accounts. Teammates can be invited into a workspace. And because everything is also reachable from AI assistants, an agent can ask Claude for "a just-sold post for 14 Elm Street, with the three exterior photos" between showings.
What it does not do
Hermoso does not replace your listing photographer, and it should not be used to alter what a property looks like. Virtual staging that adds furniture is a different job with its own disclosure rules. The tours it makes move through your real photos; they do not invent rooms. Use it to get every listing in front of people quickly and to keep your name in their feed between deals.
Frequently asked questions
Can it turn listing photos into a video tour?
Yes. Upload the photos and ask for a tour. You can get a music-led photo slideshow, or short clips where the camera moves through a room that started as a still photo, in vertical, square or landscape. The price and address are added as text in post, so they read exactly as you wrote them.
Does it handle Meta's housing ad rules?
Yes. Meta treats housing ads as a Special Ad Category with limited targeting: no age, gender or postcode targeting, and a minimum radius around a location. Hermoso can declare a Meta campaign as Housing when it builds it, and Meta applies the limits from there. Campaigns are created paused, so you review them before they spend. Check Meta's current policy for your country, since the rules change.
Can I run lead ads for buyers and sellers?
Yes. Hermoso can create an instant lead form on your Facebook Page, so someone can ask about a listing or request a valuation without leaving Facebook or Instagram, and it can read the leads that come in.
Which channels can it post to?
Instagram, TikTok, Facebook, YouTube, LinkedIn, X, Threads and Pinterest, scheduled from one calendar. Google Business Profile posting is not available yet.
Can a brokerage use it for several agents?
Yes. One account can hold several brand workspaces, so each agent can keep their own look and connected accounts, separate from the brokerage brand, and teammates can be invited in.
Is there a free plan?
Yes. The free plan comes with 250+ earnable free credits and needs no card. The exact cost of each render is shown in the app before it runs.
Related
Other local businesses: local services and restaurants. Posting listings every week? See the Instagram scheduler and TikTok scheduler, and for presenter-style explainers the AI avatar ad generator.