Free TikTok hashtag search

Type a hashtag and see the top TikTok videos posted under it, with views, likes and captions. Then ask what the winners have in common.

A real search in Hermoso: the top TikTok videos for #matcha. People's videos are blurred here.
A real search in Hermoso: the top TikTok videos for #matcha. People's videos are blurred here.

What the hashtag search shows

Type a hashtag like #matcha or #cleantok and the Hermoso Studio pulls the top TikTok videos posted under it. Each video comes back with its view count, its like count and its caption, so you can see which posts are carrying the tag and what their creators wrote.

The Studio then writes a short summary of the set, based on those captions and numbers: the topics that repeat, the kind of creator posting, and the angles the top videos share. Ask it to, and it turns that summary into an ad brief for your own product. You can keep asking questions about the same results in the chat.

What marketers use it for

  • Checking a hashtag before you post with it. If the top videos under #booktok are all casual reviews from readers, a glossy brand clip will look out of place there. Better to know that before you film.
  • Collecting captions that already work. Read the captions on the highest-viewed videos for the words, questions and phrasing the community actually uses, then borrow the tone for your own posts.
  • Briefing a creator. Send a creator the top three videos for the tag you want to show up in, with the Studio's summary as the brief. They see the bar, not just your product notes.
  • Turning a tag into an ad idea. Ask the Studio for an ad brief based on the top videos, and you have a concept rooted in what that audience already watches.

How to read the results

Start with views, then compare likes against views. A video with fewer views but a high share of likes was loved by the people who saw it, which often makes it a better idea to copy than one huge video that got a single lucky push.

Then read the captions side by side and note what repeats: a question, a number, a promise, a "POV" setup. Repetition across several top videos is a stronger clue than any one post. Finally, look at who posted. If brands already crowd the top of the tag, you are competing with ads. If it is mostly everyday creators, a brand post there needs to look and sound like them.

Good to know

  • Results are the videos TikTok shows publicly for that hashtag right now. This is a snapshot, not a history of the tag, and the list changes as new videos climb.
  • Private accounts and removed videos never appear.
  • Spelling matters. #cleantok and #cleaningtok are different tags with different videos, so try the variations people actually use.
  • You can type the tag with or without the # sign.

Once a pattern stands out, the next step is your own version. Ask the Studio for an ad brief from the top videos, or see how a finished TikTok ad comes together with the AI TikTok ad generator.

Frequently asked questions

Is the TikTok hashtag search free?

Yes. Type a hashtag and search for free. You get the top TikTok videos for that tag with their views, likes and captions.

Do I need the TikTok app?

No. Type the hashtag here and the Hermoso search gives you the top videos with their numbers and captions.

How many videos come back?

The top videos TikTok shows publicly for the tag at the moment you search. The exact number depends on the tag and on what TikTok returns.

Can it show how a hashtag has grown over time?

No. It shows the top videos for the tag right now, not a history. Search again later to see what has moved.

What does the summary cover?

It is written from the captions and numbers of the top videos: what topics and phrasing repeat, who is posting, and which posts stand out. Ask follow-up questions in the chat, or ask for an ad brief.

Why can't I find a video I know uses the tag?

It may be from a private account, it may have been removed, or it may not rank among the top videos for that tag right now. Check the spelling of the tag too.

Hermoso turns what you find into finished ads and posts for your own brand, then runs your marketing on autopilot. Start free, 250+ earnable free credits, no card.

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