Free Later Alternative: Instagram and TikTok Scheduling, What Each Plan Gets You and When to Stay
Later has no free plan, only a 14-day trial. Its plans as of October 2026, what you give up leaving, how to move, and a free alternative that schedules Instagram, TikTok and nine more channels.
Hermoso is a free Later alternative. Later has no free plan, only a 14-day trial, then Starter at $18.75 a month billed yearly. Hermoso schedules Instagram, TikTok, Facebook and eight more channels on the Free plan, with no trial clock and no per-profile post limit. Later is stronger on Instagram-specific tools, a link in bio and its approval and inbox features on higher plans.
We make Hermoso, so read this with that in mind. Every competitor number below comes from that company's own pricing page, read on October 31, 2026, and prices change, so check the page before you buy.
What each Later plan gets you
From later.com/pricing, read October 31, 2026. Prices are billed yearly. The page does not show monthly-billed prices.
| Plan | Price | Social sets | Posting | What it adds |
|---|---|---|---|---|
| Starter | $18.75 a month | 1 set (8 profiles), 1 user | Up to 30 posts per profile | Link in bio, analytics for up to 3 months, 5 AI credits a month, Best Time to Post for Instagram, Facebook and TikTok, Instagram Reels audio. No approvals, shared calendar or inbox |
| Growth | $37.50 a month | 2 sets (16 profiles), 2 users | Up to 180 posts per profile | Approvals and collaboration, a social inbox including TikTok conversations, Instagram product tagging, UGC collection, custom roles, analytics for 1 year, 50 AI credits |
| Scale | $82.50 a month | 6 sets (48 profiles), 4 users | Unlimited | Custom analytics and Meta Ads analytics, 2 years of analytics, competitive benchmarking up to 20 competitors, Brand Health and mentions, priority support, 100 AI credits |
Every plan has a 14-day free trial. Growth and Scale list extra social sets at $11.25 a month each, extra users at $3.75 a month each and extra AI credits at $3.75 a month per 100. Media storage is unlimited, with limits of 20MB per photo and 512MB per video.
The post limit matters. Starter's cap is per profile. On a 30-post limit, a profile posting daily runs out in a month. Check how many posts you queue ahead before you pick a plan.
What Hermoso covers instead
- Scheduling to Instagram (photos and Reels), TikTok, Facebook, Threads, YouTube, X, LinkedIn, Pinterest, Bluesky, Telegram and Google Business Profile, free on every plan, up to 365 days ahead, with no per-profile cap.
- Each channel's rules checked as you schedule, such as Instagram's 2,200-character caption cap and its photo-or-Reel requirement.
- A posting queue with up to 24 slots a day.
- The free Instagram grid maker for planning a profile grid.
- The posts themselves, made by an AI agent from your brand and your real product. See the Instagram scheduler and TikTok scheduler pages.
- Comments, DMs and DM automation in the same account.
What you give up by leaving
- Link in bio. Later includes it from Starter. Hermoso has no link-in-bio page, so keep a separate one.
- Approvals and shared calendars on Growth. Hermoso has no approval step for posts your team writes.
- Best Time to Post and future trends. Later lists these. In Hermoso you choose slots or a time yourself.
- UGC collection by tags and mentions and Instagram product tagging on Growth.
- Brand health and benchmarking on Scale.
- Recurring posts, RSS and a first-comment field are not in Hermoso.
How to move
- Check your plan's renewal date and keep any scheduled posts that are already queued in Later until they fire.
- Sign up free, connect Instagram and your other channels once.
- Ask the chat to queue the next weeks of posts, or use your own slots.
- Point your bio link to a replacement before you cancel Later.
Stay on Later if
- Your link in bio drives traffic and you want it inside the scheduler.
- You collect user-generated content by tag and mention.
- You need approvals with clients on Growth, or Meta Ads analytics on Scale.
- You are an Instagram-first creator who values its Best Time to Post suggestions.
Compare every free option in best free social media schedulers. X is the one channel that uses credits in Hermoso, because X charges per request.
Start free at app.hermoso.ai, no card.
Questions people ask
Does Later have a free plan?
No. As of October 31, 2026 Later lists a 14-day free trial on each plan, and Starter costs $18.75 a month billed yearly.
Is there a free alternative to Later?
Yes. Hermoso schedules to Instagram, TikTok and nine other channels free on every plan.
How many posts can I schedule on Later Starter?
Its page lists up to 30 posts per profile on Starter, up to 180 per profile on Growth and unlimited on Scale.
Does Later have a social inbox?
The inbox, approvals and collaboration are on Growth and up. Starter lists no approval workflow, shared calendar or social inbox.
Can I schedule Instagram Reels for free?
Yes. Hermoso schedules Instagram photos and Reels on the Free plan. Instagram requires a photo or a Reel for every post.
Does Hermoso have a link in bio page?
No. Keep a separate link-in-bio tool if you use one.