Thank you to our first 100,000 users
100,000 people have now used Hermoso. A huge thank you from all of us, plus a look at who you are, what you've been making and what we shipped for you lately.
Hermoso just passed 100,000 users, and we haven't stopped smiling since.
That's 100,000 people who opened Hermoso to find ads that work, make their own, fill a posting calendar, run a campaign, or see what their breakfast looks like as claymation. We're a small team, and watching that number roll over made our whole week.
So before anything else: thank you. Every brand you set up, every video you rendered, every bug you reported and every "can it do this?" message made Hermoso better. A lot of what we shipped this year started as a note from one of you.
Who uses Hermoso
When we started, we pictured one kind of user: a brand that needs ads. You showed us it's a much bigger crowd than that.
- Brands and Shopify stores. Paste a store link and Hermoso reads your products and real photos, then makes ads you can post or run. Start with the Shopify ad maker.
- Agencies. A profile per client, teammates on the clients you share, and every client's channels and ad accounts in one place. See Hermoso for agencies.
- Solo founders. You built the product all day and do the marketing at night. Hermoso takes the repetitive part so you can get some sleep.
- Creators and influencers. Set up from your social handle instead of a website, then make thumbnails, add subtitles, schedule posts and answer comments with a DM.
- Local businesses. Plumbers, salons, gyms, dentists and restaurants making ads that look like they had a production budget. Here's how that works for local services.
- People just having fun. A dog as a Renaissance painting. A holiday clip as anime. A juice bottle in claymation. No brand, no campaign, no problem.
And you come from everywhere: skincare and supplements, coffee and snacks, software and apps, real estate, fitness, fashion, pet brands, restaurants and plenty more.
How people use it
Some of you use one corner of Hermoso and never touch the rest. Others hand it the whole marketing job. Both are exactly what it's for.
- Find ads that already work. Pull any brand's Meta, Google and LinkedIn ads, longest-running first, and save the winners to a swipefile. The ad spy tool and the Chrome extension both do it.
- Make on-brand image and video ads. From your website or a product photo: UGC-style videos, product shots, explainers and static ads in every size. Try the AI video ad maker or a whole batch at once in Ads Studio.
- Clone a video you love. Paste a TikTok, Reel or YouTube link and get your own version with the same hook and pacing, starring your product. Here's how cloning works.
- Recast and restyle. Swap the person in a video and keep the moves, or redraw a clip as anime, claymation and dozens of other looks.
- Schedule posts to 10 channels from one calendar, including Instagram, TikTok, YouTube, LinkedIn and X. See the social media scheduler.
- Run paid campaigns on 12 ad platforms, then ask what to scale, pause and test next.
- Answer DMs on autopilot with comment-to-DM and keyword replies.
- Do all of it from your own AI. ChatGPT, Claude, Cursor or any AI agent can drive Hermoso through the MCP server, so "make three ads for our new flavour and schedule the best one for Friday" is one message.
What's new lately
The last few weeks have been busy. Here are the things we're proudest of.
Autopilot posting, with you in charge
Autopilot makes fresh images, carousels and videos from your brand every day, writes a caption for each channel and keeps your calendar full. You choose how much you see first. Review each batch and nothing goes out until you tap Approve, or let it post on its own once you trust it. Leave a note like "more humour" and the next batch follows it. More on the social media autopilot page.
DM automations
"Comment GUIDE and I'll send it to you" now runs itself. When someone comments your keyword or DMs it to you, they get a DM with your link within seconds, with real tappable buttons and an optional public reply. It works on Instagram, Facebook, Messenger and X, and it's included on every plan. Set one up with Instagram DM automation.
Instagram product tagging
Meta approved it today. If your Instagram account has a Shop, Hermoso can tag your products in the photos, carousels and Reels it posts, so a tap opens the product right inside Instagram. If you connected Meta before today, reconnect once and you're set. Details on the Instagram channel page.
A new face, a new voice, a new language
Swap the person in a video and, in the same step, give them a new voice or have them speak another language with the lips in sync. You can also translate any video: every line is said again in the new language where it was said, in a native voice, with the background sound kept. And if you'd like one familiar face across all your ads, save an AI presenter and cast them in every video.
Mini apps: one job, one page
Sometimes you just want the one thing. Hermoso's mini apps are nine single-purpose tools: clone a video ad, make a UGC video ad, make static ads, spy on a brand's ads, restyle a video, make a thumbnail, add subtitles, dub a video and upscale one. Fill in a field, press Generate, done. A few of them have their own pages here too: the YouTube thumbnail maker, add subtitles to a video and the AI video upscaler.
"Just exploring" is a real answer now
You can set up Hermoso from your website, a social account or a few sentences about what you do. Or pick Just exploring and make whatever you like with no brand attached. Hermoso stops asking about a brand you told it you don't have and gets straight to the fun part.
Nano Banana 2.1
Google's newest Nano Banana is in Hermoso, with sharp on-image text, true-to-life products and output up to 4K. It's already painting frames inside our video pipelines too. Have a look at Nano Banana 2.1 on Hermoso.
What's next
More of what you ask for. We're teaching Hermoso to run more of the loop by itself: notice which posts and ads are winning, make more like them, and tell you what it learned in plain words. Expect more mini apps, more channels and a steady stream of small fixes that come straight from your messages. Keep them coming, in the app or by asking your AI to send us a feature request.
Come make something
If you haven't tried Hermoso yet, today's a great day for it. Start free, paste your website or pick Just exploring, and you'll have your first ad (or your first claymation breakfast) in a few minutes.
And to the 100,000 of you already here: thank you. Truly. We can't wait to see what you make next.
The Hermoso team
Questions people ask
How many people use Hermoso?
100,000 people have used Hermoso as of October 2026, from brands, Shopify stores and agencies to solo founders, creators and people making things just for fun.
What is Hermoso?
Hermoso is an AI marketing agent and AI ad generator. It finds the ads already winning in your market, makes on-brand image and video ads, schedules posts to 10 channels, runs paid campaigns and answers DMs, from the app or from ChatGPT, Claude, Cursor or any AI agent.
Do I need a brand or a website to use Hermoso?
No. You can set it up from a website, a social account or a short description, or pick Just exploring and make anything you like with no brand attached.
Can I use Hermoso from ChatGPT or Claude?
Yes. Connect the Hermoso MCP server to ChatGPT, Claude, Cursor or any MCP client and ask in plain words. Your agent can research, make, post and report the same way the app does.
Is there a free plan?
Yes. You can start on the free plan with no card and see the exact price in the app before anything renders.