Ask your campaigns what to scale, pause and test next
One question reads every ad platform you have connected and answers with the numbers behind each call: scale this, fix that, here is the next test, and here is what it is still too early to judge.
The reports were never the hard part. Every platform gives you numbers. The hard part is the hour on a Monday where you open eleven tabs, squint at spend against results in five currencies and three conversion definitions, and try to decide what deserves more money.
So ask instead: review the last 14 days and tell me what to scale, pause and test next. Hermoso reads every ad platform you have connected, puts them in one table, and answers with the numbers behind every call.
It refuses to guess
The most useful thing it does is decline. A campaign with 24 clicks is not a loser, it is a campaign nobody can judge yet, and it goes in its own bucket with what it is still waiting for. A platform that could not be read is named as unread, never counted as a zero, because moving money away from a channel whose numbers failed to load is the worst mistake this kind of review can make.
Each platform's own definition of a conversion
A conversion means something different on every platform, and days end at different hours. The table says which definition it used per platform and which clock the days were cut on, so a comparison is honest about what it is comparing. Where a report carries no conversion column at all, cost per result is marked unmeasured rather than shown as zero.
Recommendations you can act on in one line
Every recommendation carries the evidence, the reason, and the exact next step: which campaign, what change, what to watch, for how long. It never changes anything by itself. Turning a campaign back on is your call and it asks for it explicitly, because that arms real spend.
And the test is a real test
The test-next items come with a hypothesis, the one thing to change, the metric that decides it, a budget and a duration. The point is to learn something by Friday, not to add another live campaign to the pile.
Try it
Connect your ad accounts and ask in the Studio or from your agent. The review is read-only, so it is safe to run whenever you want a second opinion.
Questions people ask
Which platforms does it read?
Every ad platform you have connected, in one pass, using the same reads their own report tools use.
Does it change my campaigns?
No. It is read-only. It names the exact call that would apply each recommendation, and anything that arms real spend asks you first.
What if one platform fails to load?
It is named as unreadable and left out of the totals, with a note saying the numbers are missing rather than zero. Nothing is recommended against a channel that could not be read.
Why did it refuse to judge my campaign?
It has minimums for impressions, clicks, spend and conversions. Under them a campaign goes in the not-enough-data bucket with what it is waiting for, because a verdict on ten clicks is noise.
Can I change the window?
Yes. Ask for any number of days, and for campaign, ad group or ad level.