Founder / personal note

A personal, handwritten-style note from the founder — why the product exists, in the founder's voice, presented as a note rather than an ad.

When to use it

Small and founder-led brands, launches, and moments that need warmth: an apology, a thank-you, a change of direction. It humanises a brand faster than any product shot.

The thing to get right

It has to sound like a person. A founder note written in marketing voice is the least convincing thing in this catalog, because the format promises the opposite.

The format at a glance

• Output — a still image ad.
• Structure — a single frame, with the copy composited on top.
• Family — Image ads.
• Recipe id — founder_note, which is what you name when you ask for it by hand or from an agent.

Why do founder notes read as fake?

Because they get written in marketing voice, and the format promises the opposite of that. The least convincing thing you can do to one is polish it. Write it the way you would write to a single customer who emailed you.

Related formats

Static, direct-response creative for the feed: the headline, the offer, the proof, the comparison. Every word on these is composited by the app after the picture is rendered, so the copy comes out exactly as written.

• Editorial / magazine — an editorial magazine-cover/spread layout — premium, type-led fashion-mag energy
• Star review card — a 5-star rating review card — the rating + a short review quote as the trust hero
• Bold color-block graphic — a bold geometric color-block design — the product popped on flat brand-colour blocks
• Viral comment / reaction — a screenshotted social comment or reaction styled as the ad hero — native, scroll-blending
• Lifestyle + stat overlay — a lifestyle photo with bold stat/number overlays — proof composed onto a real moment
• Benefits / feature grid — a feature/benefit grid ad — the product surrounded by labelled icon callouts

The full catalog is on the creative recipes index.

Models that render it

This format is rendered by an image model, with the copy composited on top afterwards. Nano Banana Pro is the default pick. The image models page compares the rest, including GPT Image 2, Seedream 5.0 Pro and Muse Image.

Hermoso plans and renders a founder / personal note from your brand rather than from a prompt you write, composites every on-screen word after the render so the copy comes out exact, and exposes the same format to an AI agent over MCP. How Hermoso renders a format covers all three.