Trend / relatable

A relatable scenario reel built on a recognisable format or sound — the shape of the trend carries the message.

When to use it

When you want reach on TikTok or Reels and you have something timely to ride. It is inherently short-lived: a trend format is worth running for days, not quarters.

The thing to get right

Rendered video cannot attach a licensed trending sound for you. Plan to add the audio in the native app after download, and write the beats so they still work if the sound is swapped.

The format at a glance

• Output — a video ad.
• Structure — 5 beats, each one a separately planned shot.
• Family — Organic social video.
• Recipe id — trend_reel, which is what you name when you ask for it by hand or from an agent.

Can Hermoso attach the trending sound?

No. Licensed audio cannot be attached to a rendered video, so plan to add it in the native app after download. Write the beats so they still work if the sound is swapped, because trends move faster than a production cycle.

Related formats

Video formats aimed at reach rather than a click — founder takes, behind-the-scenes, slideshows and swipeable carousels. They are written to look like content, not like an ad.

• Photo slideshow — a TikTok/IG photo slideshow — a sequence of vertical text-forward slides (hook → points → CTA)
• Behind-the-scenes — authentic behind-the-scenes / day-in-the-life footage
• Voiceover B-roll — aesthetic b-roll under a first-person voiceover
• Founder hot-take — founder/creator talking to camera with an opinion or hot take (thought leadership, not selling)
• Day in the life — a "day in my life" vlog montage of a creator’s real day (first-person)
• POV meme — a "POV: …" text-over-video relatable meme clip (TikTok/Reels native)

The full catalog is on the creative recipes index.

Models that render it

This format is rendered by a video model. The plan picks one unless you name it, and Seedance 2.5 is the default pick. You can ask for another by name, such as Kling 2.6, Kling 3.0 Turbo or Kling O3. All three render native sound, so a voice comes out of the same take as the picture. The video models page compares every option.

Hermoso plans and renders a trend / relatable from your brand rather than from a prompt you write, composites every on-screen word after the render so the copy comes out exact, and exposes the same format to an AI agent over MCP. How Hermoso renders a format covers all three.