Annotated callouts

The product annotated with handwritten-style callout notes and arrows pointing at specific features. It reads like someone marked up a photo.

When to use it

Products where the details are the sell but not obvious in a photograph — materials, construction, hidden features. The handwriting makes it feel like guidance rather than advertising.

The thing to get right

Point at things that are visible. An arrow indicating a feature that cannot be seen in the frame draws attention to its absence.

The format at a glance

• Output — a still image ad.
• Structure — a single frame, with the copy composited on top.
• Family — Image ads.
• Recipe id — callout_notes, which is what you name when you ask for it by hand or from an agent.

What should the arrows point at?

Something visible in the frame. An arrow indicating a feature that cannot be seen draws attention to its absence, which is the opposite of what an annotation is for. Reframe the shot rather than adding a label.

Related formats

Static, direct-response creative for the feed: the headline, the offer, the proof, the comparison. Every word on these is composited by the app after the picture is rendered, so the copy comes out exactly as written.

• Native / organic post — an ad disguised as an organic native social post — blends into the feed, low ad-vibe
• Lifestyle + stat overlay — a lifestyle photo with bold stat/number overlays — proof composed onto a real moment
• Whiteboard explainer — a hand-drawn whiteboard/sketch explainer — the concept or how-it-works sketched out
• Bold color-block graphic — a bold geometric color-block design — the product popped on flat brand-colour blocks
• UGC side-by-side — a split-screen UGC comparison — two real moments side by side (problem vs solution / before-after in-use)
• Editorial / magazine — an editorial magazine-cover/spread layout — premium, type-led fashion-mag energy

The full catalog is on the creative recipes index.

Models that render it

This format is rendered by an image model, with the copy composited on top afterwards. Nano Banana Pro is the default pick. The image models page compares the rest, including FLUX1.1 Ultra, Nano Banana 2 Lite and Nano Banana 2.

Hermoso plans and renders an annotated callouts from your brand rather than from a prompt you write, composites every on-screen word after the render so the copy comes out exact, and exposes the same format to an AI agent over MCP. How Hermoso renders a format covers all three.