hermoso
Login Sign up

Whiteboard explainer

A hand-drawn whiteboard/sketch explainer — the concept or how-it-works sketched out.

A hand-drawn whiteboard or sketch explaining the concept — the idea diagrammed rather than photographed.

When to use it

For abstract products and complicated processes, especially B2B. A sketch signals "let me show you how this works" in a way a polished graphic does not.

The thing to get right

Any words in the sketch are composited rather than drawn by the model. Hand-lettering rendered by an image model is the least legible thing it produces.

The format at a glance

  • Output — a still image ad.
  • Structure — a single frame, with the copy composited on top.
  • Family — Image ads.
  • Recipe id — whiteboard_explainer, which is what you name when you ask for it by hand or from an agent.

Who writes the words in the sketch?

The app, after the drawing is rendered. Hand-lettering produced by an image model is the least legible thing it makes, so every word in the diagram is composited rather than drawn.

Static, direct-response creative for the feed: the headline, the offer, the proof, the comparison. Every word on these is composited by the app after the picture is rendered, so the copy comes out exactly as written.

  • UGC side-by-side — a split-screen UGC comparison — two real moments side by side (problem vs solution / before-after in-use)
  • Native / organic post — an ad disguised as an organic native social post — blends into the feed, low ad-vibe
  • Pattern-interrupt — a deliberate pattern-interrupt that breaks the feed — unexpected visual that forces a stop
  • Annotated callouts — the product annotated with handwritten-style callout notes + arrows pointing at features
  • Unexpected twist — a setup→subverted-expectation twist — the headline flips what you assumed, paired with a reveal
  • Lifestyle + stat overlay — a lifestyle photo with bold stat/number overlays — proof composed onto a real moment

The full catalog is on the creative recipes index.

Models that render it

This format is rendered by an image model, with the copy composited on top afterwards. Nano Banana Pro is the default pick. The image models page compares the rest, including FLUX.1 [schnell], Recraft V4.1 and Recraft V4.1 Pro.

Hermoso plans and renders a whiteboard explainer from your brand rather than from a prompt you write, composites every on-screen word after the render so the copy comes out exact, and exposes the same format to an AI agent over MCP. How Hermoso renders a format covers all three.

Point Hermoso at your brand and render a whiteboard explainer today — the free plan needs no card.

Start free →   See pricing