Pattern-interrupt

A deliberate pattern interrupt — an image chosen because it does not belong in the feed and forces a stop.

When to use it

Prospecting at scale, and reviving a fatigued account where every creative has converged on the same look. Its value is attention, and it needs a second creative to convert it.

The thing to get right

Interrupting attention and holding it are different jobs. Pair this with a landing page or a follow-up creative that immediately explains what the viewer just stopped for.

The format at a glance

• Output — a still image ad.
• Structure — a single frame, with the copy composited on top.
• Family — Image ads.
• Recipe id — scroll_break, which is what you name when you ask for it by hand or from an agent.

How do I know whether it worked?

By the second metric rather than the first. A pattern interrupt reliably lifts the stop rate and can leave everything after it flat, so read it against hold time and click-through instead of against three-second views.

Related formats

Static, direct-response creative for the feed: the headline, the offer, the proof, the comparison. Every word on these is composited by the app after the picture is rendered, so the copy comes out exactly as written.

• Unexpected twist — a setup→subverted-expectation twist — the headline flips what you assumed, paired with a reveal
• UGC side-by-side — a split-screen UGC comparison — two real moments side by side (problem vs solution / before-after in-use)
• Highlighted-text hook — a bold sentence with the key phrase highlighted/marker-styled — the hook IS the design
• Whiteboard explainer — a hand-drawn whiteboard/sketch explainer — the concept or how-it-works sketched out
• Product spotlight — a dramatic single-product spotlight — the hero lit in a pool of light against dark, premium
• Native / organic post — an ad disguised as an organic native social post — blends into the feed, low ad-vibe

The full catalog is on the creative recipes index.

Models that render it

This format is rendered by an image model, with the copy composited on top afterwards. Nano Banana Pro is the default pick. The image models page compares the rest, including Seedream 4.0, Seedream 3.0 and FLUX.2 [pro].

Hermoso plans and renders a pattern-interrupt from your brand rather than from a prompt you write, composites every on-screen word after the render so the copy comes out exact, and exposes the same format to an AI agent over MCP. How Hermoso renders a format covers all three.