Get ready with me

A get-ready-with-me routine — the creator working through a sequence while talking to camera, with the product as one step in it.

When to use it

Beauty, grooming, fashion and anything with a place in a morning or evening routine. The format gives a product context rather than a pitch, which is why it converts on categories that resist hard selling.

The thing to get right

The product is a step, not the subject. A GRWM that stops the routine to advertise stops being a GRWM, and the retention drops at exactly that cut.

The format at a glance

• Output — a video ad.
• Structure — 4 beats, each one a separately planned shot.
• Family — Creator & UGC video.
• Recipe id — grwm, which is what you name when you ask for it by hand or from an agent.

How much of the routine should the product take up?

One step of it. A get-ready-with-me that stops the routine to advertise stops being one, and the retention drop lands on exactly that cut rather than spreading across the ad.

Related formats

Formats built around a person on camera — the talking-head, the unboxing, the try-on, the demo. These are the highest-volume paid-social formats on TikTok, Reels and Shorts, and the ones where realism matters more than polish.

• Reaction / duet — a creator reacting to something on screen (duet/stitch style)
• Street interview — a man-on-the-street / vox-pop style Q&A clip
• ASMR / satisfying — an oddly-satisfying / ASMR sensory clip
• Storytime — a relatable first-person story told to camera ("the time I…")
• Q&A / answering — a creator answering a common question to camera
• Customer testimonial — a real, relatable customer giving a sincere on-camera review (social proof)

The full catalog is on the creative recipes index.

Models that render it

This format is rendered by a video model. The plan picks one unless you name it, and Seedance 2.5 is the default pick. You can ask for another by name, such as Grok Imagine 1.5, Seedance 2.0 Fast or HappyHorse 1.1. All three render native sound, so a voice comes out of the same take as the picture. The video models page compares every option.

Hermoso plans and renders a get ready with me from your brand rather than from a prompt you write, composites every on-screen word after the render so the copy comes out exact, and exposes the same format to an AI agent over MCP. How Hermoso renders a format covers all three.