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Q&A / answering

A creator answering a common question to camera.

A creator answering one common question to camera, directly, in the time it takes to answer it. One question per ad.

When to use it

Excellent mid-funnel filler and a cheap way to build a library: every recurring pre-sale question becomes its own creative. It is also the format that scales best when you already have a saved creator.

The thing to get right

One question per ad. Two questions halves the time available to answer either, and the format only works because it feels like a straight answer.

The format at a glance

  • Output — a video ad.
  • Structure — 4 beats, each one a separately planned shot.
  • Family — Creator & UGC video.
  • Recipe id — qna, which is what you name when you ask for it by hand or from an agent.

Can I answer two questions in one ad?

No. Two questions halve the time available for either, and the format only works because it feels like a straight answer rather than a segment. Run the second question as a second ad and see which one performs.

Formats built around a person on camera — the talking-head, the unboxing, the try-on, the demo. These are the highest-volume paid-social formats on TikTok, Reels and Shorts, and the ones where realism matters more than polish.

  • Myth-busting — a "myth vs fact" debunking clip
  • ASMR / satisfying — an oddly-satisfying / ASMR sensory clip
  • Skit / comedy bit — a short acted comedy skit — a relatable scenario with a punchline (the creator may play multiple characters)
  • Reaction / duet — a creator reacting to something on screen (duet/stitch style)
  • Virtual try-on — apparel/beauty shown ON the body — a clean try-before-you-buy demonstration (full-body, detail, movement)
  • Get ready with me — a "get ready with me" routine clip while talking to camera

The full catalog is on the creative recipes index.

Models that render it

This format is rendered by a video model. The plan picks one unless you name it, and Seedance 2.5 is the default pick. You can ask for another by name, such as MiniMax H3, MiniMax H3 Max or MiniMax H3 Max Turbo. All three render native sound, so a voice comes out of the same take as the picture. The video models page compares every option.

Hermoso plans and renders a q&a / answering from your brand rather than from a prompt you write, composites every on-screen word after the render so the copy comes out exact, and exposes the same format to an AI agent over MCP. How Hermoso renders a format covers all three.

Point Hermoso at your brand and render a q&a / answering today — the free plan needs no card.

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