Myth-busting

A myth-versus-fact clip: a common wrong belief stated, then corrected. Structured in pairs, each pair one beat.

When to use it

Category education and objection handling. Best where a widespread misconception is what actually stops people buying — ingredients, pricing models, safety, "does it really work".

The thing to get right

A myth-bust that argues with a strawman reads as evasive. Pick misconceptions your customers genuinely hold, which usually means reading your own comment sections and support tickets rather than inventing them.

The format at a glance

• Output — a video ad.
• Structure — 4 beats, each one a separately planned shot.
• Family — Creator & UGC video.
• Recipe id — myth_bust, which is what you name when you ask for it by hand or from an agent.

Where should the myths come from?

Your own comment sections and support tickets. A myth-bust that argues with something nobody believes reads as evasive, and the misconceptions your customers actually hold are already written down somewhere you can read.

Related formats

Formats built around a person on camera — the talking-head, the unboxing, the try-on, the demo. These are the highest-volume paid-social formats on TikTok, Reels and Shorts, and the ones where realism matters more than polish.

• Skit / comedy bit — a short acted comedy skit — a relatable scenario with a punchline (the creator may play multiple characters)
• Q&A / answering — a creator answering a common question to camera
• Virtual try-on — apparel/beauty shown ON the body — a clean try-before-you-buy demonstration (full-body, detail, movement)
• ASMR / satisfying — an oddly-satisfying / ASMR sensory clip
• How-to tutorial — a clean step-by-step how-to-use walkthrough — clear, instructional, each step shown in order
• Reaction / duet — a creator reacting to something on screen (duet/stitch style)

The full catalog is on the creative recipes index.

Models that render it

This format is rendered by a video model. The plan picks one unless you name it, and Seedance 2.5 is the default pick. You can ask for another by name, such as Seedance 2.0, Gemini Omni 1.1 or Gemini Omni. All three render native sound, so a voice comes out of the same take as the picture. The video models page compares every option.

Hermoso plans and renders a myth-busting from your brand rather than from a prompt you write, composites every on-screen word after the render so the copy comes out exact, and exposes the same format to an AI agent over MCP. How Hermoso renders a format covers all three.