A clean instructional walkthrough — each step shown in order, clearly framed, with a step caption. Less personality than the UGC demo, more clarity.
When to use it
When you want the ad to double as support content: onboarding, post-purchase, or a product people abandon because they cannot work out the first five minutes.
The thing to get right
Like the UGC demo, the steps must be things the product genuinely does. This version is shot instructionally rather than conversationally, so it survives being watched with the sound off.
The format at a glance
- Output — a video ad.
- Structure — 5 beats, each one a separately planned shot.
- Family — Creator & UGC video.
- Recipe id — tutorial, which is what you name when you ask for it by hand or from an agent.
How is this different from the UGC demo?
Register, not content. Both require every step to be something the product genuinely does. This one is shot instructionally rather than conversationally, which is why it survives being watched with the sound off.
Related formats
Formats built around a person on camera — the talking-head, the unboxing, the try-on, the demo. These are the highest-volume paid-social formats on TikTok, Reels and Shorts, and the ones where realism matters more than polish.
- Product review — an authentic, balanced to-camera review of the product — honest reviewer energy, not a hard pitch
- Virtual try-on — apparel/beauty shown ON the body — a clean try-before-you-buy demonstration (full-body, detail, movement)
- Podcast clip — a viral podcast-clip ad — two people at a mic'd table mid-conversation, one telling the product story as an authentic sit-down excerpt, captions-forward
- Skit / comedy bit — a short acted comedy skit — a relatable scenario with a punchline (the creator may play multiple characters)
- Transformation — a before→after video transformation — space, skin, hair or outfit — with the reveal as the payoff beat
- Myth-busting — a "myth vs fact" debunking clip
The full catalog is on the creative recipes index.
Models that render it
This format is rendered by a video model. The plan picks one unless you name it, and Seedance 2.5 is the default pick. You can ask for another by name, such as Seedance 2.0 Fast, HappyHorse 1.1 or Wan 2.7. All three render native sound, so a voice comes out of the same take as the picture. The video models page compares every option.
Point Hermoso at your brand and render a how-to tutorial today — the free plan needs no card.
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