Virtual try-on

Apparel or beauty shown on the body as a demonstration rather than a haul — full-body, then detail, then movement, with the fit as the subject.

When to use it

For catalogue-scale apparel where you need the same garment shown on a body without a shoot per SKU. It answers the single biggest ecommerce apparel objection: how it sits on someone.

The thing to get right

Fit and silhouette have to stay identical across beats. This is the format where a drifting hemline or a changing print is most obvious, and it is why the app locks the garment description across every beat.

The format at a glance

• Output — a video ad.
• Structure — 4 beats, each one a separately planned shot.
• Family — Creator & UGC video.
• Recipe id — virtual_try_on, which is what you name when you ask for it by hand or from an agent.

Will the garment change between beats?

The app locks the garment description across every beat to stop it. How precise that description is decides how well the lock holds: a print described only as floral gives the render permission to redraw it, where a named colourway and a stated hemline do not.

Related formats

Formats built around a person on camera — the talking-head, the unboxing, the try-on, the demo. These are the highest-volume paid-social formats on TikTok, Reels and Shorts, and the ones where realism matters more than polish.

• How-to tutorial — a clean step-by-step how-to-use walkthrough — clear, instructional, each step shown in order
• Skit / comedy bit — a short acted comedy skit — a relatable scenario with a punchline (the creator may play multiple characters)
• Product review — an authentic, balanced to-camera review of the product — honest reviewer energy, not a hard pitch
• Myth-busting — a "myth vs fact" debunking clip
• Podcast clip — a viral podcast-clip ad — two people at a mic'd table mid-conversation, one telling the product story as an authentic sit-down excerpt, captions-forward
• Q&A / answering — a creator answering a common question to camera

The full catalog is on the creative recipes index.

Models that render it

This format is rendered by a video model. The plan picks one unless you name it, and Seedance 2.5 is the default pick. You can ask for another by name, such as Wan 2.5, PixVerse V6 or Grok Imagine 1.5. All three render native sound, so a voice comes out of the same take as the picture. The video models page compares every option.

Hermoso plans and renders a virtual try-on from your brand rather than from a prompt you write, composites every on-screen word after the render so the copy comes out exact, and exposes the same format to an AI agent over MCP. How Hermoso renders a format covers all three.