UGC tutorial / demo

A creator walking through how the product actually works, one step at a time, in the order you would really do them. Each step gets its own beat and its own on-screen step caption.

When to use it

Use it when the objection is "how does that work" rather than "why would I want that". It is the strongest format for anything with a learning curve — appliances, tools, multi-step routines, anything assembled.

The beat structure

The beats are the steps, numbered globally across the whole ad, one step per beat, each captioned "Step N" in identical typography. Any call to action rides the last half-second of the final beat — never as an extra step.

The thing to get right

Every step has to be something the product can physically do. The format explicitly refuses to invent a mechanism, so if there are fewer real steps than beats it pads with setup and finishing rather than making one up.

The format at a glance

• Output — a video ad.
• Structure — 4 beats, each one a separately planned shot.
• Family — Creator & UGC video.
• Recipe id — ugc_demo, which is what you name when you ask for it by hand or from an agent.

How Hermoso renders it

You do not write a prompt for this. Hermoso reads your brand first — the product, the logo, the palette, the voice — from your website or a short description, then plans the ad against this format: a beat list, the on-screen copy, and the casting if a person appears. The render happens beat by beat, and every word that ends up on screen is composited afterwards by the app rather than painted by the model, so headlines, captions and the end card come out exactly as written instead of warped and half-invented.

If you have a real product photograph, add it. It is the difference between an ad showing your packaging and an ad showing packaging a model imagined, and it is the single biggest quality lever on any product format here.

Related formats

Formats built around a person on camera — the talking-head, the unboxing, the try-on, the demo. These are the highest-volume paid-social formats on TikTok, Reels and Shorts, and the ones where realism matters more than polish.

• UGC talking-head — a real creator reviewing/recommending the product straight to camera (TikTok/Reels)
• UGC unboxing — a creator excitedly opening/unpacking the product
• UGC try-on / haul — a creator receiving, trying on or using the product (fashion/beauty/lifestyle)
• UGC product hero — UGC where the PRODUCT is the sole focal hero — close, tactile, hands-on (little/no creator face)
• This gadget saved me — a creator framing the product as the thing that fixed a specific everyday frustration ("this literally saved me")
• Secret hack reveal — a creator revealing a surprising clever hack or hidden use for the product ("nobody knows you can do this")

The full catalog is on the creative recipes index.

Driving it from an agent

Every format on this site is reachable from an AI agent as well as the web studio. Hermoso ships an MCP server, so Claude, Claude Code, Cursor, Codex and any other MCP client can call plan_ad to draft the creative and render_ad to produce it, name a format as the recipe, and get a finished file back — with the same brand grounding and the same composited-text guarantees. The MCP and CLI overview covers the setup, and the generated tool reference is the complete list.