Podcast clip

Two people at a mic'd table mid-conversation, one telling the product story as if it came up naturally. Captions-forward, cropped like a clipped podcast excerpt.

When to use it

For B2B, finance, health and founder-led brands, where a conversation reads as more credible than a pitch. It also gives you a way to make a longer argument without a talking head speaking to camera.

The thing to get right

It is a two-person, two-face format, so identity consistency across beats matters as much as it does in the couple format. The mic and the table are what sell the frame — without them it is just two people talking.

The format at a glance

• Output — a video ad.
• Structure — 4 beats, each one a separately planned shot.
• Family — Creator & UGC video.
• Recipe id — podcast_clip, which is what you name when you ask for it by hand or from an agent.

What makes it read as a podcast rather than two people talking?

The mics and the table. Without them the frame has no reason to be a podcast and the borrowed credibility goes with it. It is also a two-face format, so cast both people rather than letting the render pick.

Related formats

Formats built around a person on camera — the talking-head, the unboxing, the try-on, the demo. These are the highest-volume paid-social formats on TikTok, Reels and Shorts, and the ones where realism matters more than polish.

• Transformation — a before→after video transformation — space, skin, hair or outfit — with the reveal as the payoff beat
• Product review — an authentic, balanced to-camera review of the product — honest reviewer energy, not a hard pitch
• Green-screen reaction — a creator green-screen composited over a full-bleed on-screen element (a review/article/product screenshot) they point at and react to — hook-first talking-head
• How-to tutorial — a clean step-by-step how-to-use walkthrough — clear, instructional, each step shown in order
• UGC talking-head — a real creator reviewing/recommending the product straight to camera (TikTok/Reels)
• Virtual try-on — apparel/beauty shown ON the body — a clean try-before-you-buy demonstration (full-body, detail, movement)

The full catalog is on the creative recipes index.

Models that render it

This format is rendered by a video model. The plan picks one unless you name it, and Seedance 2.5 is the default pick. You can ask for another by name, such as Kling O3, Vidu Q3 or MiniMax H3. All three render native sound, so a voice comes out of the same take as the picture. The video models page compares every option.

Hermoso plans and renders a podcast clip from your brand rather than from a prompt you write, composites every on-screen word after the render so the copy comes out exact, and exposes the same format to an AI agent over MCP. How Hermoso renders a format covers all three.