Bold headline statement

One punchy line as the entire creative, with minimal imagery. The typography and the sentence do all the work.

When to use it

When you have a genuinely strong line, and for testing messaging cheaply before you build the visual around it. It is the fastest format to produce and the least forgiving.

The thing to get right

This is a copy test wearing a design. If the sentence is not good enough to stand alone on a plain field, no amount of art direction will save the ad.

The format at a glance

• Output — a still image ad.
• Structure — a single frame, with the copy composited on top.
• Family — Image ads.
• Recipe id — headline_card, which is what you name when you ask for it by hand or from an agent.

How do I know the line is strong enough?

Set it in plain type on a plain field and read it. This format is a copy test wearing a design, so if the sentence does not hold on its own no amount of art direction is going to rescue the ad.

Related formats

Static, direct-response creative for the feed: the headline, the offer, the proof, the comparison. Every word on these is composited by the app after the picture is rendered, so the copy comes out exactly as written.

• Benefits / feature grid — a feature/benefit grid ad — the product surrounded by labelled icon callouts
• App / product screenshot — an app or product-UI screenshot ad — the real interface framed in a device with callouts
• Viral comment / reaction — a screenshotted social comment or reaction styled as the ad hero — native, scroll-blending
• As-seen-in / press — a press-credibility ad — "as seen in" outlet logos / a press-quote screenshot
• Star review card — a 5-star rating review card — the rating + a short review quote as the trust hero
• Bundle / value stack — a bundle or value-stack offer ad — multiple items + the total value + the deal

The full catalog is on the creative recipes index.

Models that render it

This format is rendered by an image model, with the copy composited on top afterwards. Nano Banana Pro is the default pick. The image models page compares the rest, including Recraft V4.1, Recraft V4.1 Pro and Recraft V4.1 Vector.

Hermoso plans and renders a bold headline statement from your brand rather than from a prompt you write, composites every on-screen word after the render so the copy comes out exact, and exposes the same format to an AI agent over MCP. How Hermoso renders a format covers all three.