As-seen-in / press

An as-seen-in credibility ad — the logos of outlets that covered you, or a pull quote from one, as the hero of the creative.

When to use it

Any category where authority is the blocker, and any brand with genuine coverage that customers do not know about. It is borrowed credibility, cheaply deployed.

The thing to get right

Only use outlets that actually covered you, and only in a way their guidelines allow. Publisher logos are trademarks and a fabricated feature is the fastest possible brand-safety problem.

The format at a glance

• Output — a still image ad.
• Structure — a single frame, with the copy composited on top.
• Family — Image ads.
• Recipe id — press_feature, which is what you name when you ask for it by hand or from an agent.

Can I use a publisher logo?

Only if they actually covered you. Most outlets publish reuse terms for their marks, and those usually restrict size, placement and any implication of endorsement rather than banning use outright. Read them before the render, because the constraint often decides the layout.

Related formats

Static, direct-response creative for the feed: the headline, the offer, the proof, the comparison. Every word on these is composited by the app after the picture is rendered, so the copy comes out exactly as written.

• App / product screenshot — an app or product-UI screenshot ad — the real interface framed in a device with callouts
• Bundle / value stack — a bundle or value-stack offer ad — multiple items + the total value + the deal
• Bold headline statement — a headline-led statement ad — one punchy line is the whole creative (minimal imagery)
• Mystery / curiosity hook — a curiosity-gap / open-loop ad that withholds the payoff to earn the click
• Benefits / feature grid — a feature/benefit grid ad — the product surrounded by labelled icon callouts
• Problem → solution — a problem-agitate-solution ad (the pain, then the fix)

The full catalog is on the creative recipes index.

Models that render it

This format is rendered by an image model, with the copy composited on top afterwards. Nano Banana Pro is the default pick. The image models page compares the rest, including Nano Banana 2 Lite, Nano Banana 2 and GPT Image.

Hermoso plans and renders an as-seen-in / press from your brand rather than from a prompt you write, composites every on-screen word after the render so the copy comes out exact, and exposes the same format to an AI agent over MCP. How Hermoso renders a format covers all three.