A swipeable carousel with one tip per slide — a cover, a run of content slides, and a close. Designed as a system rather than a set of loose images.
When to use it
Saves and shares, which is what carousel-heavy feeds reward. It suits educational content, and it publishes natively to Instagram, LinkedIn document ads and Meta carousels.
The thing to get right
Density is capped on purpose: each content slide gets a short headline and a couple of supporting lines, because a slide has about two or three seconds of attention before the swipe.
The format at a glance
- Output — a video ad.
- Structure — 6 beats, each one a separately planned shot.
- Family — Organic social video.
- Recipe id — listicle, which is what you name when you ask for it by hand or from an agent.
How much fits on one slide?
A short headline and a couple of supporting lines. The density cap is deliberate: a slide has about two or three seconds before the swipe, and one that needs longer is a slide nobody finishes.
Related formats
Video formats aimed at reach rather than a click — founder takes, behind-the-scenes, slideshows and swipeable carousels. They are written to look like content, not like an ad.
- Carousel ad — a multi-image swipe AD carousel (Meta/IG) — sequential selling slides
- Day in the life — a "day in my life" vlog montage of a creator’s real day (first-person)
- POV meme — a "POV: …" text-over-video relatable meme clip (TikTok/Reels native)
- Voiceover B-roll — aesthetic b-roll under a first-person voiceover
- Founder hot-take — founder/creator talking to camera with an opinion or hot take (thought leadership, not selling)
- Photo slideshow — a TikTok/IG photo slideshow — a sequence of vertical text-forward slides (hook → points → CTA)
The full catalog is on the creative recipes index.
Models that render it
This format is rendered by a video model. The plan picks one unless you name it, and Seedance 2.5 is the default pick. You can ask for another by name, such as Kling 3.0, Wan 2.5 or PixVerse V6. All three render native sound, so a voice comes out of the same take as the picture. The video models page compares every option.
Point Hermoso at your brand and render a listicle carousel today — the free plan needs no card.
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