Carousel ad

A multi-image swipe ad — sequential selling slides that build an argument across the swipe rather than repeating it.

When to use it

Meta and Instagram carousel placements, where the swipe itself is an engagement signal. It is the right format when the product has several distinct things worth saying.

The thing to get right

Slides are ordered and the order carries meaning. When these are published, identical images are deduplicated by the platform, so each slide needs to be genuinely different.

The format at a glance

• Output — a video ad.
• Structure — 5 beats, each one a separately planned shot.
• Family — Organic social video.
• Recipe id — carousel_ad, which is what you name when you ask for it by hand or from an agent.

How Hermoso renders it

You do not write a prompt for this. Hermoso reads your brand first — the product, the logo, the palette, the voice — from your website or a short description, then plans the ad against this format: a beat list, the on-screen copy, and the casting if a person appears. The render happens beat by beat, and every word that ends up on screen is composited afterwards by the app rather than painted by the model, so headlines, captions and the end card come out exactly as written instead of warped and half-invented.

If you have a real product photograph, add it. It is the difference between an ad showing your packaging and an ad showing packaging a model imagined, and it is the single biggest quality lever on any product format here.

Related formats

Video formats aimed at reach rather than a click — founder takes, behind-the-scenes, slideshows and swipeable carousels. They are written to look like content, not like an ad.

• POV meme — a "POV: …" text-over-video relatable meme clip (TikTok/Reels native)
• Founder hot-take — founder/creator talking to camera with an opinion or hot take (thought leadership, not selling)
• Behind-the-scenes — authentic behind-the-scenes / day-in-the-life footage
• Trend / relatable — a trend-style relatable scenario reel (riding a format/sound)
• Photo slideshow — a TikTok/IG photo slideshow — a sequence of vertical text-forward slides (hook → points → CTA)
• Voiceover B-roll — aesthetic b-roll under a first-person voiceover

The full catalog is on the creative recipes index.

Driving it from an agent

Every format on this site is reachable from an AI agent as well as the web studio. Hermoso ships an MCP server, so Claude, Claude Code, Cursor, Codex and any other MCP client can call plan_ad to draft the creative and render_ad to produce it, name a format as the recipe, and get a finished file back — with the same brand grounding and the same composited-text guarantees. The MCP and CLI overview covers the setup, and the generated tool reference is the complete list.