Music video

A rhythm-driven, stylised piece cut to a beat — performance and narrative alternating, with the edit following the music.

When to use it

For music, fashion, drinks and youth brands, and for any campaign built around a track. It is a mood format rather than a message format.

The thing to get right

The cut has to serve a track you actually have the rights to. Plan the audio before the visuals, because a music video edited to nothing is just a fast montage.

The format at a glance

• Output — a video ad.
• Structure — 6 beats, each one a separately planned shot.
• Family — Cinematic & brand film.
• Recipe id — music_video, which is what you name when you ask for it by hand or from an agent.

Do I need the track before I start?

Yes, and the rights to it. The edit follows the music, so a music video cut to nothing is a fast montage. Plan the audio first and write the beats to it rather than looking for a track that fits afterwards.

Related formats

Directed, produced-looking spots: the commercial, the hero product film, the manifesto, the animated piece. Longer beat counts, a story shape, and a look that is meant to read as a budget rather than a phone.

• Fashion film — an editorial fashion film — high-style, mood-driven, runway/lookbook energy
• Movie trailer — an epic cinematic trailer — escalating tension, dramatic title cards, a climactic reveal
• Food / culinary film — mouth-watering food cinematography — sizzle, pour, steam, the hero dish
• Classic brand promo — a clean, general-purpose motion-design promo / brand reel — the catch-all when nothing more specific fits
• Brand anthem / manifesto — an emotional aspirational brand-manifesto film (Nike/Apple-style)
• High-energy reel — a fast, punchy, hyperkinetic social reel

The full catalog is on the creative recipes index.

Models that render it

This format is rendered by a video model. The plan picks one unless you name it, and Seedance 2.5 is the default pick. You can ask for another by name, such as Seedance Lite, Wan 2.5 or Hailuo 2.3. The video models page compares every option.

Hermoso plans and renders a music video from your brand rather than from a prompt you write, composites every on-screen word after the render so the copy comes out exact, and exposes the same format to an AI agent over MCP. How Hermoso renders a format covers all three.