Movie trailer

An epic trailer structure — escalating tension, dramatic title cards, and a climactic reveal at the end.

When to use it

For launches and reveals where anticipation is the entire pitch, and for games, apps, events and entertainment brands whose audience already reads this grammar fluently.

The thing to get right

Title cards are composited rather than painted by the model, so the text on them is exact. That matters here more than in most formats, because a trailer is largely made of type.

The format at a glance

• Output — a video ad.
• Structure — 6 beats, each one a separately planned shot.
• Family — Cinematic & brand film.
• Recipe id — movie_trailer, which is what you name when you ask for it by hand or from an agent.

How much of the runtime should the reveal take?

Very little. The structure spends most of its length escalating, and the reveal lands because everything before it was withheld. A trailer that shows the product early has nothing left to climax on and plays as a long product film.

Related formats

Directed, produced-looking spots: the commercial, the hero product film, the manifesto, the animated piece. Longer beat counts, a story shape, and a look that is meant to read as a budget rather than a phone.

• Music video — a stylized, rhythm-driven music-video — performance + narrative cut to a beat
• Classic brand promo — a clean, general-purpose motion-design promo / brand reel — the catch-all when nothing more specific fits
• Fashion film — an editorial fashion film — high-style, mood-driven, runway/lookbook energy
• High-energy reel — a fast, punchy, hyperkinetic social reel
• Food / culinary film — mouth-watering food cinematography — sizzle, pour, steam, the hero dish
• Explainer / data — an animated explainer or data/infographic motion piece

The full catalog is on the creative recipes index.

Models that render it

This format is rendered by a video model. The plan picks one unless you name it, and Seedance 2.5 is the default pick. You can ask for another by name, such as Kling 3.0, Kling 2.5 or Kling 2.1. The video models page compares every option.

Hermoso plans and renders a movie trailer from your brand rather than from a prompt you write, composites every on-screen word after the render so the copy comes out exact, and exposes the same format to an AI agent over MCP. How Hermoso renders a format covers all three.