Explainer / data

An animated explainer or data-driven motion piece — diagrams, figures and abstract visuals under a narration that carries the argument.

When to use it

For anything that needs to be understood before it can be wanted: a new category, a technical product, a pricing model. It is teaching, not selling.

The thing to get right

Hermoso has a separate, cheaper explainer pipeline for long narrated films — it paints stills and cuts between them rather than rendering video, which is why a sixty-second explainer costs a fraction of a sixty-second render.

The format at a glance

• Output — a video ad.
• Structure — 5 beats, each one a separately planned shot.
• Family — Cinematic & brand film.
• Recipe id — explainer, which is what you name when you ask for it by hand or from an agent.

Is this the right format for a sixty-second narrated film?

No. Hermoso has a separate explainer pipeline that paints stills and cuts between them rather than rendering video, which is why a minute of it costs a fraction of a minute of render. Use this recipe for a short motion piece inside an ad.

Related formats

Directed, produced-looking spots: the commercial, the hero product film, the manifesto, the animated piece. Longer beat counts, a story shape, and a look that is meant to read as a budget rather than a phone.

• High-energy reel — a fast, punchy, hyperkinetic social reel
• Kinetic typography — type-as-hero — bold animated text drives the message (minimal imagery)
• Classic brand promo — a clean, general-purpose motion-design promo / brand reel — the catch-all when nothing more specific fits
• Animated / cartoon — a 2D/2.5D animated, illustrated or motion-graphic spot
• Movie trailer — an epic cinematic trailer — escalating tension, dramatic title cards, a climactic reveal
• Product hero film — photoreal product cinematography — the product is the star

The full catalog is on the creative recipes index.

Models that render it

This format is rendered by a video model. The plan picks one unless you name it, and Seedance 2.5 is the default pick. You can ask for another by name, such as Vidu Q3, MiniMax H3 or MiniMax H3 Max. The video models page compares every option.

Hermoso plans and renders an explainer / data from your brand rather than from a prompt you write, composites every on-screen word after the render so the copy comes out exact, and exposes the same format to an AI agent over MCP. How Hermoso renders a format covers all three.