Kinetic typography

Type as the hero — bold animated text carrying the whole message, with imagery reduced to punctuation between lines.

When to use it

For a strong line of copy, a manifesto, a price change or an announcement. It is also the most sound-off legible format in the catalog, because the message is literally written on screen.

The thing to get right

There is a deterministic version of this format too — a template rendered from HTML rather than a video model, which costs a couple of credits and guarantees the letters are exact. If the words matter more than the look, use that one.

The format at a glance

• Output — a video ad.
• Structure — 4 beats, each one a separately planned shot.
• Family — Cinematic & brand film.
• Recipe id — kinetic_type, which is what you name when you ask for it by hand or from an agent.

Should I use this or the HTML template version?

If the words matter more than the look, use the template: it is a browser render, the letters cannot garble, and it costs a couple of credits. This recipe is the right pick when the type needs to sit inside generated imagery rather than on brand cards.

Related formats

Directed, produced-looking spots: the commercial, the hero product film, the manifesto, the animated piece. Longer beat counts, a story shape, and a look that is meant to read as a budget rather than a phone.

• Explainer / data — an animated explainer or data/infographic motion piece
• Animated / cartoon — a 2D/2.5D animated, illustrated or motion-graphic spot
• High-energy reel — a fast, punchy, hyperkinetic social reel
• Product hero film — photoreal product cinematography — the product is the star
• Classic brand promo — a clean, general-purpose motion-design promo / brand reel — the catch-all when nothing more specific fits
• TV commercial — a glossy, broadcast-quality 15s commercial

The full catalog is on the creative recipes index.

Models that render it

This format is rendered by a video model. The plan picks one unless you name it, and Seedance 2.5 is the default pick. You can ask for another by name, such as Kling 2.6, Kling 3.0 Turbo or Kling O3. The video models page compares every option.

Hermoso plans and renders a kinetic typography from your brand rather than from a prompt you write, composites every on-screen word after the render so the copy comes out exact, and exposes the same format to an AI agent over MCP. How Hermoso renders a format covers all three.