TV commercial

A glossy broadcast-style commercial in the classic fifteen-second shape: setup, product, benefit, endline.

When to use it

Connected TV, YouTube pre-roll, in-store screens, and anywhere the surrounding content is professionally produced and a phone-shot ad would look out of place.

The thing to get right

This is the format most likely to look generic if the brief is thin. A specific product, a specific claim and a specific setting are what separate a TV spot from stock footage with a logo on the end.

The format at a glance

• Output — a video ad.
• Structure — 5 beats, each one a separately planned shot.
• Family — Cinematic & brand film.
• Recipe id — tv_spot, which is what you name when you ask for it by hand or from an agent.

Why do these come out looking generic?

A thin brief. The classic fifteen-second shape has nothing of its own to say, so it takes whatever specificity you give it. A named product, a stated claim and a particular setting are what separate it from stock footage with a logo on the end.

Related formats

Directed, produced-looking spots: the commercial, the hero product film, the manifesto, the animated piece. Longer beat counts, a story shape, and a look that is meant to read as a budget rather than a phone.

• Product hero film — photoreal product cinematography — the product is the star
• Cinematic / narrative — a filmic, emotional, story-driven brand film
• Animated / cartoon — a 2D/2.5D animated, illustrated or motion-graphic spot
• Classic meets modern — a stylish split between timeless/heritage and contemporary — the product bridging classic and modern worlds
• Kinetic typography — type-as-hero — bold animated text drives the message (minimal imagery)
• Giant product — the product at impossible giant scale in a real environment — a surreal, scroll-stopping spectacle played straight

The full catalog is on the creative recipes index.

Models that render it

This format is rendered by a video model. The plan picks one unless you name it, and Seedance 2.5 is the default pick. You can ask for another by name, such as Wan 2.5, Hailuo 2.3 or PixVerse V6. The video models page compares every option.

Hermoso plans and renders a tv commercial from your brand rather than from a prompt you write, composites every on-screen word after the render so the copy comes out exact, and exposes the same format to an AI agent over MCP. How Hermoso renders a format covers all three.