A render breakdown of the product — wireframe, then untextured clay, then materials, then the fully lit beauty pass — each wiping across one locked frame.
What it looks like
When to use it
Tech, hardware, automotive and design-led products, where the engineering is part of the pitch. It signals precision, and it makes an ordinary object look considered.
The beat structure
Clean quad mesh on a void background, no surfaces. Untextured matte grey with ambient occlusion, form reading, still no colour. The real materials arriving with reflection and roughness under flat technical light. The fully lit final render with true colours, rim light and a soft ground shadow.
The thing to get right
The progression is strictly one-way and the product never moves between passes. It is one object being resolved in place, so a pass that shifts the silhouette has broken the conceit.
The format at a glance
- Output — a video ad.
- Structure — 4 beats, each one a separately planned shot.
- Family — Viral product formats, one of the eight viral product formats.
- Recipe id — cgi_breakdown, which is what you name when you ask for it by hand or from an agent.
How Hermoso renders it
You do not write a prompt for this. Hermoso reads your brand first — the product, the logo, the palette, the voice — from your website or a short description, then plans the ad against this format: a beat list, the on-screen copy, and the casting if a person appears. The render happens beat by beat, and every word that ends up on screen is composited afterwards by the app rather than painted by the model, so headlines, captions and the end card come out exactly as written instead of warped and half-invented.
If you have a real product photograph, add it. It is the difference between an ad showing your packaging and an ad showing packaging a model imagined, and it is the single biggest quality lever on any product format here.
Related formats
Eight fixed creative concepts built on one product photo — an orbit, a peel, a thaw, a render breakdown. Each has a single locked idea and a one-way rule that stops the render dissolving into generic product footage.
- Packshot orbit (360°) — one unbroken 360° camera orbit around a stationary product on a clean set — the loop-ready e-commerce spin every DTC brand pays a studio for
- Collectible figure reveal — the product staged as a boxed collectible on a retail blister card, then lifted out of the moulding by hand
- Clay collectible — the product as a hand-sculpted matte clay collectible on a turntable, match-cutting to the real thing
- Sticker peel — the product peeled off its own flat printed photo like a die-cut vinyl sticker, the background locked dead still
- 3D hero render — a premium CG-grade hero render — the product in a void with the LIGHT RIG orbiting it, not the product spinning
- Orbital zoom hook — one continuous accelerating dive from orbit down onto the product — a HOOK for the top of an ad, not a whole ad
The full catalog is on the creative recipes index.
Driving it from an agent
Every format on this site is reachable from an AI agent as well as the web studio. Hermoso ships an MCP server, so Claude, Claude Code, Cursor, Codex and any other MCP client can call plan_ad to draft the creative and render_ad to produce it, name a format as the recipe, and get a finished file back — with the same brand grounding and the same composited-text guarantees. The MCP and CLI overview covers the setup, and the generated tool reference is the complete list.
Point Hermoso at your brand and render a render breakdown today — the free plan needs no card.
Start free → See pricing