Frozen reveal

The real product locked inside a block of clear ice, thawing and cracking away to release it — refraction, frost, meltwater and falling plates of ice with real weight.

What it looks like

When to use it

Drinks, frozen and chilled food, skincare and anything sold on freshness, cold or preservation. It reads as an ingredient demonstration as much as a spectacle.

The beat structure

Fully encased, refracted and softened by the ice, frost on the outer faces. A hairline fracture racing through, meltwater starting, the product still trapped. Plates of ice sliding and falling, most of the product clear. Clean, intact and dry, front face to the lens, with only a shallow pool and a drift of vapour left.

The thing to get right

The thaw is one-way and the product never moves under its own power. The ice leaves; the product is revealed. Ice that re-forms turns a demonstration into an effect.

The format at a glance

• Output — a video ad.
• Structure — 4 beats, each one a separately planned shot.
• Family — Viral product formats, one of the eight viral product formats.
• Recipe id — ice_statue, which is what you name when you ask for it by hand or from an agent.

How Hermoso renders it

You do not write a prompt for this. Hermoso reads your brand first — the product, the logo, the palette, the voice — from your website or a short description, then plans the ad against this format: a beat list, the on-screen copy, and the casting if a person appears. The render happens beat by beat, and every word that ends up on screen is composited afterwards by the app rather than painted by the model, so headlines, captions and the end card come out exactly as written instead of warped and half-invented.

If you have a real product photograph, add it. It is the difference between an ad showing your packaging and an ad showing packaging a model imagined, and it is the single biggest quality lever on any product format here.

Related formats

Eight fixed creative concepts built on one product photo — an orbit, a peel, a thaw, a render breakdown. Each has a single locked idea and a one-way rule that stops the render dissolving into generic product footage.

• Packshot orbit (360°) — one unbroken 360° camera orbit around a stationary product on a clean set — the loop-ready e-commerce spin every DTC brand pays a studio for
• Collectible figure reveal — the product staged as a boxed collectible on a retail blister card, then lifted out of the moulding by hand
• Clay collectible — the product as a hand-sculpted matte clay collectible on a turntable, match-cutting to the real thing
• Sticker peel — the product peeled off its own flat printed photo like a die-cut vinyl sticker, the background locked dead still
• Render breakdown — a CG render breakdown — wireframe to clay to materials to the lit beauty pass, each wiping across one locked frame
• 3D hero render — a premium CG-grade hero render — the product in a void with the LIGHT RIG orbiting it, not the product spinning

The full catalog is on the creative recipes index.

Driving it from an agent

Every format on this site is reachable from an AI agent as well as the web studio. Hermoso ships an MCP server, so Claude, Claude Code, Cursor, Codex and any other MCP client can call plan_ad to draft the creative and render_ad to produce it, name a format as the recipe, and get a finished file back — with the same brand grounding and the same composited-text guarantees. The MCP and CLI overview covers the setup, and the generated tool reference is the complete list.