Packshot orbit (360°)

One unbroken camera orbit all the way around a stationary product on a clean set, ending exactly where it began so the clip loops seamlessly. The product never moves; only the camera does.

When to use it

Product pages, ecommerce listings and paid social where you need a spin that would otherwise mean a turntable, a studio and a day. It is the most directly useful of the viral formats because the output is an evergreen asset rather than a one-off gag.

The beat structure

The beats are camera positions on one continuous leftward revolution, not cuts. Front-on at the start; a quarter turn at a quarter of the runtime; directly behind at the halfway point; back to the opening framing on the final frame. The move never reverses, never pauses and never changes the product's size in frame.

The thing to get right

The failure everyone hits is a turntable: a background that stays still while the product rotates. The format is written specifically to prevent it — a travelling camera makes the background sweep, the shadow swing and the highlights slide, and those are what make the shot read as real.

The format at a glance

• Output — a video ad.
• Structure — 3 beats, each one a separately planned shot.
• Family — Viral product formats, one of the eight viral product formats.
• Recipe id — orbit_360, which is what you name when you ask for it by hand or from an agent.

How Hermoso renders it

You do not write a prompt for this. Hermoso reads your brand first — the product, the logo, the palette, the voice — from your website or a short description, then plans the ad against this format: a beat list, the on-screen copy, and the casting if a person appears. The render happens beat by beat, and every word that ends up on screen is composited afterwards by the app rather than painted by the model, so headlines, captions and the end card come out exactly as written instead of warped and half-invented.

If you have a real product photograph, add it. It is the difference between an ad showing your packaging and an ad showing packaging a model imagined, and it is the single biggest quality lever on any product format here.

Related formats

Eight fixed creative concepts built on one product photo — an orbit, a peel, a thaw, a render breakdown. Each has a single locked idea and a one-way rule that stops the render dissolving into generic product footage.

• Collectible figure reveal — the product staged as a boxed collectible on a retail blister card, then lifted out of the moulding by hand
• Clay collectible — the product as a hand-sculpted matte clay collectible on a turntable, match-cutting to the real thing
• Sticker peel — the product peeled off its own flat printed photo like a die-cut vinyl sticker, the background locked dead still
• Render breakdown — a CG render breakdown — wireframe to clay to materials to the lit beauty pass, each wiping across one locked frame
• 3D hero render — a premium CG-grade hero render — the product in a void with the LIGHT RIG orbiting it, not the product spinning
• Orbital zoom hook — one continuous accelerating dive from orbit down onto the product — a HOOK for the top of an ad, not a whole ad

The full catalog is on the creative recipes index.

Driving it from an agent

Every format on this site is reachable from an AI agent as well as the web studio. Hermoso ships an MCP server, so Claude, Claude Code, Cursor, Codex and any other MCP client can call plan_ad to draft the creative and render_ad to produce it, name a format as the recipe, and get a finished file back — with the same brand grounding and the same composited-text guarantees. The MCP and CLI overview covers the setup, and the generated tool reference is the complete list.