A multi-view reference sheet of one original person — full body and close-up, turnaround or expression grid. It is the identity that other creatives then reference.
When to use it
Before a campaign that needs the same face across many ads. Generating a sheet once and casting it repeatedly is what stops the creator quietly becoming a different person between spots.
The thing to get right
It is an asset, not a creative. It is deliberately outside the UGC and organic families — nobody should be running a character sheet as an ad.
The format at a glance
- Output — a still image ad.
- Structure — a single frame, with the copy composited on top.
- Family — Production assets.
- Recipe id — character_sheet, which is what you name when you ask for it by hand or from an agent.
Can I run a character sheet as an ad?
No. It is an asset rather than a creative, and it sits outside the UGC and organic families on purpose. Its job is to be the identity other creatives reference, so the same person appears across a whole campaign instead of a new face per render.
Related formats
Things that are not an ad but feed one — a video thumbnail, a locked character reference sheet, a restyled interior.
- Interior / real-estate restyle — a listing-grade restyle of an interior/property photo — virtual staging, modern renovation, declutter or day-to-twilight — the SAME room, improved
- YouTube / video thumbnail — a click-driving YouTube / Shorts / IG video thumbnail or cover — MrBeast-grade packaging for a video (use POST /api/thumbnail or make_thumbnail for the full pipeline: frameworks, emotion casting, identity lock, takes)
More still image formats: Studio product shot, Lifestyle / in-use, UGC-style photo, Checklist / save this.
The full catalog is on the creative recipes index.
Models that render it
This format is rendered by an image model, with the copy composited on top afterwards. Nano Banana Pro is the default pick. The image models page compares the rest, including Seedream 3.0, FLUX.2 [pro] and Ideogram V4.
Point Hermoso at your brand and render a character / model sheet today — the free plan needs no card.
Start free → See pricing