A candid phone-camera photograph that looks like a customer took it — imperfect framing, ordinary light, no art direction.
When to use it
Cold social traffic, where a polished product photo announces itself as an ad. It is also the cheapest way to build a library of feed-native creative.
The thing to get right
The imperfection has to be plausible rather than decorative. Slightly-off framing and ordinary lighting are convincing; heavy fake grain and a deliberate tilt are not.
The format at a glance
- Output — a still image ad.
- Structure — a single frame, with the copy composited on top.
- Family — Product photography.
- Recipe id — ugc_photo, which is what you name when you ask for it by hand or from an agent.
How imperfect should it look?
Plausibly, not decoratively. Slightly off framing and ordinary indoor light are convincing. Heavy fake grain and a deliberate tilt announce that somebody chose them, which is the one thing the format is trying not to do.
Related formats
Commerce imagery built from your real packshot — studio hero shots, in-use lifestyle frames, flat-lays and marketplace listing images.
- Flat-lay / marketplace — a top-down arranged flat-lay or clean marketplace listing image
- Lifestyle / in-use — the product in an authentic real-world, in-use setting
- Marketplace listing — a clean white-background marketplace/Amazon listing hero with callouts
- Studio product shot — a clean studio hero photo of the product (e-commerce/premium)
More still image formats: Meme, Character / model sheet.
The full catalog is on the creative recipes index.
Models that render it
This format is rendered by an image model, with the copy composited on top afterwards. Nano Banana Pro is the default pick. The image models page compares the rest, including Stable Diffusion 3.5, Seedream 4.0 and Seedream 3.0.
Point Hermoso at your brand and render an ugc-style photo today — the free plan needs no card.
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