A marketplace listing hero — the product on a clean white background with feature callouts, built to marketplace image conventions.
When to use it
Amazon, eBay, Etsy and any marketplace with a white-background requirement for the main image and room for annotated secondary images.
The thing to get right
Marketplaces have strict and specific image rules — background, fill percentage, what may appear in the main image. Check the current policy for the marketplace you are listing on before you upload.
The format at a glance
- Output — a still image ad.
- Structure — a single frame, with the copy composited on top.
- Family — Product photography.
- Recipe id — amazon_listing, which is what you name when you ask for it by hand or from an agent.
Will the image pass marketplace review?
Check the current rules for the marketplace you are listing on. Background colour, how much of the frame the product fills and what may appear in a main image are all specified, all enforced, and different between marketplaces.
Related formats
Commerce imagery built from your real packshot — studio hero shots, in-use lifestyle frames, flat-lays and marketplace listing images.
- Studio product shot — a clean studio hero photo of the product (e-commerce/premium)
- Flat-lay / marketplace — a top-down arranged flat-lay or clean marketplace listing image
- Lifestyle / in-use — the product in an authentic real-world, in-use setting
- UGC-style photo — a candid, phone-camera, real-person photo (feels organic, not an ad)
More still image formats: Meme, Comparison meme.
The full catalog is on the creative recipes index.
Models that render it
This format is rendered by an image model, with the copy composited on top afterwards. Nano Banana Pro is the default pick. The image models page compares the rest, including HiDream I1, GPT Image 2.5 and GPT Image 2.
Point Hermoso at your brand and render a marketplace listing today — the free plan needs no card.
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