Comparison meme

A two-panel comparison meme — this versus that, in the familiar rejected-then-approved shape.

When to use it

Positioning against an old way of doing things, in a register that gets shared rather than argued with. It is a competitive claim disguised as a joke.

The thing to get right

It reads as a competitor swipe whether or not you name one. Decide deliberately whether that is what you want in your feed.

The format at a glance

• Output — a still image ad.
• Structure — a single frame, with the copy composited on top.
• Family — Organic graphics.
• Recipe id — compare_meme, which is what you name when you ask for it by hand or from an agent.

How Hermoso renders it

You do not write a prompt for this. Hermoso reads your brand first — the product, the logo, the palette, the voice — from your website or a short description, then plans the ad against this format: a beat list, the on-screen copy, and the casting if a person appears. The render happens beat by beat, and every word that ends up on screen is composited afterwards by the app rather than painted by the model, so headlines, captions and the end card come out exactly as written instead of warped and half-invented.

If you have a real product photograph, add it. It is the difference between an ad showing your packaging and an ad showing packaging a model imagined, and it is the single biggest quality lever on any product format here.

Related formats

Shareable, low-ad-vibe graphics: memes, quote cards, stat cards, saveable checklists. Built for the feeds where an obvious ad gets scrolled.

• Meme — a relatable image-macro meme (overlaid/top-bottom caption on a funny or relatable image) — organic reach
• Quote / hot-take — a bold quote or hot-take text graphic (shareable, engagement)
• Stat / did-you-know — a surprising statistic / "did you know" graphic
• Tweet / X post — a viral-style X/Twitter screenshot post graphic
• Checklist / save this — a "save this" checklist / tips graphic

The full catalog is on the creative recipes index.

Driving it from an agent

Every format on this site is reachable from an AI agent as well as the web studio. Hermoso ships an MCP server, so Claude, Claude Code, Cursor, Codex and any other MCP client can call plan_ad to draft the creative and render_ad to produce it, name a format as the recipe, and get a finished file back — with the same brand grounding and the same composited-text guarantees. The MCP and CLI overview covers the setup, and the generated tool reference is the complete list.