A surprising statistic presented as the whole graphic — the number large, the context small.
When to use it
Category education and top-of-funnel authority building. A genuinely surprising number earns saves and shares that a claim about your product never will.
The thing to get right
Cite the source on the card. An uncited statistic on a branded graphic is assumed to be marketing, which removes the credibility the format was borrowing.
The format at a glance
- Output — a still image ad.
- Structure — a single frame, with the copy composited on top.
- Family — Organic graphics.
- Recipe id — stat_card, which is what you name when you ask for it by hand or from an agent.
Does the source have to be on the card?
On the card, in small type under the number. These get screenshotted and reshared without whatever you wrote in the caption, so a citation that lives only in the post does not travel with the image people actually see.
Related formats
Shareable, low-ad-vibe graphics: memes, quote cards, stat cards, saveable checklists. Built for the feeds where an obvious ad gets scrolled.
- Tweet / X post — a viral-style X/Twitter screenshot post graphic
- Quote / hot-take — a bold quote or hot-take text graphic (shareable, engagement)
- Checklist / save this — a "save this" checklist / tips graphic
- Comparison meme — a two-panel "this vs that" / Drake-style comparison meme
- Meme — a relatable image-macro meme (overlaid/top-bottom caption on a funny or relatable image) — organic reach
More still image formats: Interior / real-estate restyle, YouTube / video thumbnail.
The full catalog is on the creative recipes index.
Models that render it
This format is rendered by an image model, with the copy composited on top afterwards. Nano Banana Pro is the default pick. The image models page compares the rest, including Seedream 4.5, GPT Image Mini and FLUX1.1 Ultra.
Point Hermoso at your brand and render a stat / did-you-know today — the free plan needs no card.
Start free → See pricing